Job Description

Job Overview

We are seeking an experienced and strategic Head of Digital Marketing to lead our transformation from a small business to a mid sized company. Using your digital marketing knowledge you will drive online growth across our channels, executing a comprehensive digital strategy aligned with business objectives. This is a senior leadership role, so you will work closely with the director but you are expected to work independently and effectively.

This role will suit someone looking to put their all in.

Who We Are

We are a small business of five people. This includes customer service, a warehouse manager and general help. Our warehouse and office is based in London but most are remote. We are a friendly company, know for very good customer service. We work in a close-knit way and have a real feeling of togetherness. The benefit of working in a small business is that you can have a big impact which is very rewarding.

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Key Responsibilities:

Strategy & Leadership

Strategic Plan: You will develop and own the end-to-end digital marketing strategy aligned with business goals. This includes defining KPIs and annual goals You will work with our specialist data report which shows cost, revenue and cash generated on each platform for each ad. You will use this to make strategic decisions on what to stop and what to push Lead marketing efforts across all platforms: AdWords, Paid Social, TikTok, Organic etc Collaborate with Product and Customer Service teams to ensure a cohesive customer journey and consistent messaging Report weekly to the director

Digital Channel Ownership

In no particular order:

TikTok - build a strategy and work with our TikTok freelancer. Launch Affiliate Marketing Meta paid - build a strategy and work with our Social freelancer Meta organic - build a strategy and find a freelancer / agency CRM - build a strategy, work with current team Organic - build a strategy AdWords - work with our freelancer YouTube - build a strategy and find a freelancer / agency

Analytics & Budgeting:

Own the digital marketing budget and allocate spend to maximise ROI Use our internal reporting system which tracks every pound spent on advertising to adjust spend accordingly Use data-driven insights to iterate and improve campaign performance continuously

Required Skills & Qualifications:

5+ years of progressive digital marketing experience Deep understanding of digital channels, tools and platforms (Google Ads, Meta, SEO/SEM, CRM etc) Strong analytical and commercial acumen Excellent leadership and communication Ability to thrive in a fast-paced, dynamic environment and drive strategic transformation
Please include CV

Job Type: Full-time

Pay: 45,000.00 per year

Schedule:

Monday to Friday
Work Location: Remote