Job Description

Job Summary

We are seeking a dynamic and experienced Head of Digital to lead our digital marketing strategy and execution. This role will be pivotal in driving our online presence and enhancing our brand visibility across various digital platforms. The ideal candidate will possess a strong blend of leadership, analytical skills, and creativity, with a proven track record in managing digital marketing initiatives that deliver measurable results.

Responsibilities

Develop and implement strategies across various digital channels to drive traffic, engagement and conversions. Develop Artificial Intelligence strategy to automate tasks, create personalised customer experiences, analyse data for insights, and optimise campaign performance. Manage and improve search engine visibility through technical SEO, content optimisation and running PPC campaigns to attract customers to search and book. Create and manage content strategies for the company's websites and social media platforms to build brand awareness and engage with the target audience. Oversee the day-to-day delivery of the company's website, including content updates, maintenance, and ensuring a user-friendly experience to drive sales and customer satisfaction. Monitor and analyse key digital performance metrics, such as website activity, online sales, and campaign results, to identify areas for improvement and report on performance against targets. Manage the full lifecycle of digital marketing campaigns, from setup to optimisation and reporting, often involving managing multiple campaigns simultaneously. Day to day management and leadership of the digital marketing team and any external agencies. Work closely with the product teams to optimise choice and competitiveness of inventory merchandised on the comparison channels. Manage budgets against key KPI's, providing forecasts where necessary. Coordinate with the product and marketing team on key messaging and discounts. Monitor and protect margins where discounts are being offered to ensure overall positive ROI.

Skills and Experience Required

Minimum of 1 years' experience of working in an online travel environment. Proven record of people management with the ability to lead, manage and develop a multi-disciplinary team. Proficiency with tools such as Google Analytics, Google Ads, content management systems (CMS) and email marketing platforms. Strong analytical skills to interpret website data, identify trends, and translate insights into actionable recommendations for optimising campaigns and improving user journeys. Hands-on knowledge and experience of both on-site and off-site SEO, link building, and managing paid advertising campaigns. Ability to develop comprehensive digital marketing strategies, plan campaigns, and adapt to new digital opportunities and technologies. Skill in communicating with various stakeholders, including marketing teams, designers, and other departments, to ensure aligned messaging and successful project delivery. Familiarity with the travel industry, including products, trends, and consumer behaviours, is beneficial.
Job Types: Full-time, Permanent

Pay: 45,000.00-60,000.00 per year

Benefits:

Company pension Employee discount Health & wellbeing programme Work from home
Experience:

working in an online travel environment: 1 year (required) leading digital marketing campaigns: 1 year (required) managing a team: 1 year (required) SEO tools: 1 year (required)
Work Location: Remote