Job Description

Job Overview

Are you looking to join a successful and growing organisation who are committed to creating a great safe place to work where all employees have the opportunity to contribute, grow and develop? Portakabin are looking for a

Head of Digital

to join our Digital team based at our Head office in York.

This is a critical role that enables you to make a meaningful impact throughout the duration of the fixed-term contract. As an experienced

Head of Digital

you will lead the digital strategy to enhance customer engagement and drive business growth in alignment with the business strategy, while maximising return on investment across digital channels in the UK and Europe.

Responsibilities

Develop and lead the digital marketing strategy for the UK and Europe, ensuring alignment with the business strategy and driving measurable business growth through a digital roadmap. Managing a team including Communications Manager, Email Campaigns Manager, UK Digital Manager and European Digital Manager. Lead digital transformation initiatives across the business to enhance efficiency and improve customer experience. Monitor emerging digital trends and technologies, integrating innovative solutions to maintain competitive advantage. Manage the digital budget, optimising investments to maximise return on investment. Manage all digital channels across the UK and Europe to deliver measurable business results. Optimise customer journeys to enhance engagement, retention and conversion. Manage relationships with digital suppliers and agencies. Lead and develop the digital team, with a focus on SEO, PPC, digital analytics and other key disciplines. Lead the redesign and ongoing improvement of websites, enhancing UX and prioritising conversion in line with business objectives. Use analytics tools to track performance, providing actionable insights and reports to support decision-making. Ensure compliance with data protection regulations and oversee digital platform security. Proactively identify and manage risks related to digital channels, implementing contingency plans as required.

Requirements

Educated to degree level or equivalent relevant experience.

Extensive experience in digital marketing and content strategy.

Proven track record of managing multiple agencies and suppliers.

Demonstrable experience in tracking, analysing, and reporting KPIs to business and commercial leaders.

Hands-on experience running digital campaigns across SEO, PPC, social media, email and content.

Good understanding of commercial and contractual considerations.

Experience of planning and managing budgets.

Knowledge of website management and UX optimisation.

Ability to identify and implement innovative solutions, staying ahead of digital trends.

Skills: Marketing Strategy, Leadership, Communication, Project Management, Creativity, Digital Marketing, Market Analysis, Budget Management, SEO Knowledge, Customer Insight.

This role offers an excellent platform for a motivated professional to influence our organisation's digital trajectory while working within a collaborative environment committed to innovation and excellence.

Job Types: Full-time, Fixed term contract
Contract length: 14 months

Pay: 60,000.00-70,000.00 per year

Benefits:

Additional leave Company car Company pension Cycle to work scheme Employee discount Flexitime Health & wellbeing programme Life insurance On-site parking Paid volunteer time Private medical insurance Sick pay Work from home
Work Location: Hybrid remote in York YO32