Job Description

For a quarter of a century, the Jellycat family have brought joy, wonder and playful fun to people of all ages, in every part of the world. Utterly original and in a class of their own, they are currently among the most loved and collected toys of their kind. How has this gentle tribe endeared themselves to so many? Perhaps it is their whimsical expressions. Or the deliciously soft fabrics. Or the beautiful way in which they sit in your hand. Whatever it is, there is something magical and unmistakeable about each one of them.


We are seeking a commercially driven and strategic

Head of eCommerce

to lead our digital business across the UK, Europe and Rest of World. Reporting to the Global Director of eCommerce, this role is responsible for delivering the regional P&L, defining and executing a localised trading strategy, and ensuring the best possible online customer experience.


You will lead a UK-based, cross-functional team and act as the regional voice within global initiatives, ensuring local needs are reflected in wider business decisions.

You'll be;

1. Strategic Planning & Trading

Partnering with the Director of eCommerce and Finance Business Partner to build regional budgets, sales forecasts, and KPIs. Defining and implementing a trading strategy to meet commercial targets and maximise growth across each local market. Leading the regional eCommerce roadmap, aligning business priorities with technology development to support scalable growth and performance.

2. Site Experience & Optimisation

Overseeing day-to-day site performance across all European domains, ensuring timely updates in line with the trade plan, launches, and seasonal campaigns. Optimising the customer journey across navigation, product discovery, merchandising, and mobile to improve conversion and engagement. Driving continuous improvement through data-driven enhancements to UX, CRO, and on-site functionality. Managing platform operations, including third-party apps, performance monitoring, and incident resolution with IT and development teams.

3. Content, Campaigns & Traffic Growth

Working closely with global content, brand, and creative teams to deliver engaging, locally relevant site content and storytelling. Ensuring the marketing team and external agencies are briefed on commercial priorities and support campaign execution that drives qualified traffic. Aligning campaign activity with the global brand strategy while ensuring local market relevance.

4. Leadership & Team Development

Leading and developing a high-performing cross-functional team covering trading and stock management. Fostering strong collaboration across global teams and internal departments to ensure consistent communication and alignment.

5. Performance Reporting & Insight

Producing monthly and quarterly performance reports with actionable insights to optimise trading, site performance, and customer behaviour. Providing regular and adhoc analysis to inform strategic decisions, identify opportunities, and support wider business initiatives.

6. Regional Project Ownership

Representing the UK & Europe region in global eCommerce projects, ensuring regional priorities are understood and delivered. Championing process improvement, systems optimisation, and operational efficiency within the eCommerce function.

You'll have;

Experience in a senior eCommerce, digital trading, or online retail role. A proven track record of delivering eCommerce growth across multi-region markets. A strong understanding of eCommerce platforms, digital marketing, merchandising, UX, and analytics. Experience leading cross-functional teams, ideally in a matrix or global organisation. A commercial mindset with strong analytical and problem-solving skills. Strong attention to detail, highly organised & have excellent communication skills. * Adaptable, resilient, and comfortable working in fast-paced environments.