Job Description

Head of Education and Events - UK&I
ORGANISATION
Title : Head of Education and Events
Reports to: Retail Director
Job Location: Shiseido London Head Office
MISSION
The Head of Education and Events leads the UK&I Education and Events function to bring the unique DNA of each Shiseido UKI brand to life and drive sales ahead of the industry. This role reports directly into the Group Retail Director and partners closely with the National Field Sales Managers for NARS and Skin & Fragrance to support sales in-store through superior execution and experience, as well as online through retailer partnerships and content creation, working in close collaboration across all functions to determine and execute technologies and strategies that will secure a unique point of difference in the market place.
MAIN RESPONSIBILITITIES

• Develop, drive and oversee delivery of the Education and Events Strategy for Shiseido UKI Brands, with retail excellence and brand DNA alignment at the heart, in support of the Group and Retail Strategy and KPIs, as communicated by the Retail Director
• Lead and support the National Education & Events Managers and Trainers to deliver progressive and agile training strategies that meet national and retailer bespoke needs
• Develop training tools and event formats to be innovative, digitally lead and shared as best practice ensuring customer-centricity is at the heart
• Develop and create digital content for use within e commerce via close collaboration with Communications and Digital teams

Training & Development

• Work with key stakeholders (Marketing, Commercial and Communications and Digital Engagement) to identify and deliver opportunities within Education that are relevant to drive each brand's DNA, focuses & strategies and leverages blended learning techniques and tools
• Deliver concepts that support and enhance the consumer 360 journey
• Be accountable for the evolution of Best In Class education practices, maintaining strong Brand Point Of Difference
• Gain insights from both within and outside of Industry to further drive to be Education Experts
• Partner with the National Field Sales Managers and lead National Education & Events Managers to deliver internal and external BC training conferences and learning touch points
• Ensure diversity and inclusivity throughout education materials and practises

Expertise, Services & Events

• Work with National Education & Events Managers to deliver disruptive and innovative activation strategies to support the launch calendar and retailer activity (store level and online)
• Lead and Inspire the teams, ensuring that content creation is unique to each brand and builds engagement through various/all touch points : experiential service at counter, disruptive content on social media, accessible via retailers online platforms, through events and specific customer groups
• Own launch and activation calendar for social content and in store activity ensuring brand and local relevance and all retail teams provided with assets to support
• Support with delivery of brand trainings and events as required

Digital development

• Drive brand national strategy through National Education & Events Managers to develop their teams to be brand influencers by providing tools to increase share of voice online
• Deliver a development curriculum for all field roles that directly benefits their job function and upskills teams to leverage digital tools for customers and in store teams
• Identify digital tools that will further enhance classroom and distance based learning and elevate the customer journey online and in store
• Support seamless omni-channel consumer journey through developing virtual understanding of the in-store teams
• Own education programme for brand advocacy platform to ensure delivery of quality, on brand content

Education and Events Management

• Find efficiencies within training programs across brands to improve team experience and strengthen Shiseido Group Best Place To Work goals for the in store teams
• Identify areas of cross brand opportunity for eventing and influencer activity, encouraging and facilitating partnership between the National Events & Education Managers where financially and strategically beneficial, with a One Shiseido mentality
• Ensure team are collaborating cross-departmentally and communicating education strategy to support brand plans within agreed timeframes and 12 weeks out
• Be Accountable for all training budgets, actively seeking efficiencies with a "Return on Investment" mindset, backing into Group & Brand priorities and maximising profitability
• Work closely with both National Field Sales Managers, recognising, evaluating and executing strategies to drive motivation and engagement
• Partner with Retail Director to develop and maintain highly effective relationships with Retailers' training teams, seeking to gain influence, prioritisation for Shiseido UKI brands and negotiate beneficial rates, as well as seeking to better understand the consumer, leveraging consumer insights and adapting training accordingly

SKILLS AND EXPERIENCE

• A comprehensive understanding of the beauty industry across skincare, make-up and fragrances
• A proven track record of driving content creation, EMV, engagement and retailer recognition
• Experience of creating, driving and delivering strategic retail and events programmes at national level
• A minimum of 5 years' experience in premium cosmetics
• Proven experience in training content creation, including use of digital platforms and blended learning techniques
• Proven experience in analysing training needs to drive course curriculum planning and execution
• A strategic and commercially minded leader, with demonstrated ability to identify, analyse and communicate key elements of strategic vision and execution as well as an ability to develop, recommend and implement winning education and events strategies
• Creative and comfortable coming up with new ideas, with an appetite to take calculated risks and make things happen
• An inspiring team leader with a proven track record in delivering a high performance culture in a team through coaching, mentoring, and leadership
• A leader who achieves results by engaging with individuals across the organisation and is open to the challenge and ideas of others. Builds strong working relationships with colleagues internally and builds effective external partnerships
• Digitally savvy, demonstrable experience of digital education tools and technology and bringing these to life to enhance the consumer experience
• Strong project management skiIls
• Ability to work closely with creative teams to bring creative assets to life
• Team-player - highly collaborative and highly motivated to win as team
• A high level of energy, drive, and positivity. A can-do attitude and solutions orientated approach.

THE BENEFITS YOU'LL LOVE

• 26 days holiday + bank holidays + your birthday day off
• Holiday buy - up to 5 days
• Day off when you get married or move house
• Generous contributory pension scheme - match up to 8%
• Annual performance related bonus
• Private medical insurance with Vitality
• Enhanced parental allowance
• Generous product allocation & discount
• Life Assurance up to x4 your salary
• Flexible Friday finish
• Flexible & hybrid working
• Wellbeing programmes
• Annual performance and development reviews so you know your career is going in the right direction

We are committed to fostering an inclusive and diverse workplace where all employees feel valued, respected, and empowered. We believe that a diverse workforce enhances our creativity, innovation, and overall success.
We welcome applications from individuals of all backgrounds, regardless of race, ethnicity, gender, age, sexual orientation, disability or religion and are proud to promote a culture which supports and appreciates people from all backgrounds. We are always open to flexible working, part time arrangements and any adjustments which you might need to get the best experience whilst at work.
We are dedicated to providing equal employment opportunities and ensuring that our hiring practices reflect our commitment to diversity and inclusion.
We are proud to be recognised as a disability confident employer and have a number of internal employee forums which promote advocacy for our teams. If you need any support or adjustments during your application, please get in touch with us and we will be happy to support you.
Once you have applied for the role, our in house recruitment team will screen your CV. We will do our best to get back to all candidates who apply, however in some cases it may not be possible due to the high volume of applications. If you have not heard back from us within 30 days of your application, unfortunately this may be you have not been successful on this occasion.
If your CV is shortlisted, then you will be contacted by our recruitment team. They will arrange a pre-screening call, to explore your motivation, suitability and role expectations. After the pre-screen, your application will be reviewed by the hiring manager. Successful applicants will be invited to at least 1 interview. Preferably, we would like to meet you in person and give you the opportunity to test your commute as well as see your potential place of work! In some cases, we may invite you to an assessment centre or to present your ideas in the form of a business presentation.
Please note: If you do not have the right to work in the UK and would require sponsorship for this role then you must ensure you meet UKVI requirements for the position which may include having a degree level qualification. Please reach out if you need further information on this and whether we offer sponsorship.
KEEN TO KNOW MORE?

Skills Required