Job Description

We are looking for a Head of Growth to take the reins of sales, marketing, and support with brand expansion for one of Londons most well-known boutique fitness brands. This is a pivotal leadership role for someone who thrives in dynamic, performance based environments and understands how to drive both customer acquisition and long-term retention.
xe2x97x8f Salary: 360,000
xe2x97x8f Incentive/Commission: Yes - commission opportunity.
xe2x97x8f Working Hours: 40 hours p/w (minimum)
xe2x97x8f Leave: 24 Days per annum (plus bank holidays).
xe2x97x8f Full access to classes and facilities.
As Head of Growth, you will be responsible for developing and executing a high-impact sales and marketing strategy to drive membership growth, enhance brand positioning, and optimise customer retention. You will lead a team across marketing, sales, and customer experience, ensuring that every touchpoint aligns with the brands premium values and expansion objectives.
Reporting to:

• The CEO

The Role...
Sales & Revenue Growth:

• Build and execute a scalable sales strategy to increase memberships, class bookings, and revenue streams.
• Identify and secure new business opportunities, partnerships, and corporate clients to expand brand reach.
• Own and optimise the sales pipeline, focusing on conversion rates, retention strategies, and revenue forecasting.

Marketing Strategy & Brand Positioning:

• Develop and lead brand marketing campaigns across digital, social, and offline channels.
• Oversee performance marketing (paid social, PPC, SEO) to drive lead generation and customer acquisition.
• Implement an effective content and community engagement strategy to enhance brand loyalty.
• Collaborate with influencers, ambassadors, and PR teams to position the brand as a leader in boutique fitness.

Customer Experience & Retention:

• Lead initiatives to increase customer lifetime value, focusing on engagement, loyalty, and premium service.
• Work with operations and coaching teams to ensure a seamless, high-end customer experience.
• Implement a CRM and data-driven approach to track customer interactions and personalise marketing efforts.

Data, Reporting & Growth Analytics:

• Utilise analytics tools to track KPIs, optimise sales and marketing efforts, and improve conversion rates.
• Conduct market research and competitor analysis to stay ahead of trends and opportunities.
• Regularly present growth reports and strategic recommendations to senior leadership.

The Person...
Experience & Skills:

• Proven experience in growth, sales, or marketing leadership roles, ideally within fitness, wellness, or luxury hospitality.
• A track record of successfully scaling customer acquisition and retention strategies in a high-end brand.
• Strong understanding of digital marketing, lead generation, and performance-based campaigns.
• Experience working with CRM systems, marketing automation, and sales analytics tools.
• A data-driven approach with the ability to translate insights into actionable growth strategies.

Your Mindset & Approach:

• Sales & Revenue-Focused You understand the commercial side of marketing and know how to convert leads into loyal customers.
• Strategic & Analytical Youre a big-picture thinker but also obsessed with the details that drive performance.
• Brand-Builder You know how to elevate a premium brand, ensuring consistency in every customer touchpoint.
• Passionate About Fitness & Wellbeing You live and breathe the industry and can communicate this passion authentically.
• Leadership & Collaboration You thrive in leading cross-functional teams and inspiring those around you.

Your recruiter for this role is Evgenia Koroleva, Co-Founder at Jobs In. Fitness, and can be contacted simply by applying for this role below. Jobs In. Fitness are a fitness recruitment agency, specialising in hundreds of fitness jobs in the UK like these. If you are keen to be considered please xe2x80x98apply now. Please note that only applicants matching the strict criteria above will be contacted as part of the recruitment process.
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