Job Description

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Head of Growth

The Head of Growth at Protein Works, you'll lead the charge in driving commercial growth across our DTC channels. Translating customer insight, product performance, and on-site merchandising into real revenue results. With a deep understanding of online shopping behaviour, you'll own the trading levers that matter; from launching compelling propositions and optimising site experience to challenging how we go to market and scaling what works.



You'll play a key role in shaping and executing growth strategies that not only drive short-term performance but build a sustainable, long-term revenue engine. If you're commercially minded, data-led and confident working at pace across multiple functions, this is your opportunity to make a visible impact.


The Growth Hacker simply is Sales & Marketing embodied. Whilst others may have channel-specific specialisms and goals in our Squad structure, and whilst you may have a stronger skill set on one channel or another, you're always thinking 360 - you're a trading ninja at heart. Ultimately you know how to bring home a target and you're great at bringing a team along with you.


You would be drive and challenged to juggle the following:



The building blocks of Revenue; Order Volume, unit sales and ASP.

The key building blocks of Gross Margin; Product Mix, ASP vs CoGs and Vat Blends.

The key building blocks of Great Acquisition; LTV:CAC, Net Profit and New Customer Volume.

The key building blocks of Media Spend Scale; Media efficiency, CAC, ROI, and Channel Mix Maturity.

The key building blocks of CVR; Proposition, Promotion, Price, Click Path, and Speed.


The Head of Growth works with direction from our Commercial Director, our Digital Director, and our Brand Director. They also have direct lines into our C-Suite and CEO for extended mentorship and direction.

Core Responsibilities

Deliver consistent, sustainable and compelling revenue growth. Deliver Gross Margin to target through promotional management and product mix. Deliver Media Mix to strategy, scaling spend in core and new channels/formats. Deliver Marketing Spend to targets focusing always on growth. Drive discussions and innovation around incremental spend strategies always wired for growth. Drive the Category and Product portfolio long-term strategies, distilling them into short-term tactics. Oversee a compelling, robust and detailed promotional calendar & ensure end-to-end integration. Oversee all onsite trading & commercial levers to drive CVR, AOV and GP (WWW/YPO/Search). Ensure the dynamic of product mix, unit sales and ASP delivers sustained growth in AOV. Deliver new customer numbers to target month in month out. Deliver improving LTV through managing and challenging the quality of acquisition and promotions. Deliver net profit through strategic thinking, thoroughly understanding and influencing CAC, GP, LTV. Understand the LTV:CAC metric for your markets, work with Directors to influence performance. Oversee CVR performance by product, understanding and surfacing insights aimed to deliver growth. Challenge your Squad members against targets, responsibilities and core behaviours. Drive the Paid Media channels, by positively challenging performance & highlighting opportunities. Challenge other Squad channels to understand performance and growth opportunities. Drive the agenda with Marketing Service Teams, ensuring they're clear on what your Squad needs. Surface learnings and insights and work with your peers to turn them into actions. Deliver customer-focused thinking and 'right-first-time' executions that enhance brand reputation. Adhere to and elevate Brand guidelines and values ensuring Brand standards are exceptional. Be fully aware of sales run rates challenging sales to stock holding, driving a growth agenda only. Consistently identify growth opportunities, raise these and drive green-lit ones home. Drive knowledge, share across Squads, mentor and lead where you see the opportunity.

Core Competencies

Growth mindset

.

You chase it, live it and breathe it. You hate not having it. Mastery of Gross Margin management and the spend & trading levers that drive optimal performance. Mastery of revenue management and the spend & trading levers that drive optimal performance. Mastery of growth geared Paid Media strategies and execution so you can scale spends & deliver revenue. Master the art of creating an end-to-end commercial and marketing execution across your squad. Master the rubix cube of unit sales, ASP, product mix to deliver AOV growth. Master the relationship between CAC and LTV to ensure acquisition drives long-term commercial value. Master the art of scaling a marketing budget, in line with business strategies and efficiency targets. Master the art of opening up new channels, creating solid business cases and ROI & manage through. Master our brand guidelines and values ensuring on-point execution and custodianship. Master the art of delivering insights at pace teamed with succinct actions for discussion/deployment. Master the use of data-led decision-making, utilising your BI Services team to deliver actionable insights.

Core Behaviours

Pace:

Know that speed is your greatest ally. It builds momentum and is key for growth. Go fast.

Communication:

Know that team is your greatest asset. Talk to them face to face, Don't try to go alone.

Trust:

When you say you'll do it, do it. When someone asks for help, you give it.

Transparency:

Nothing is off limits, to anyone at any time. Remove walls & call out red tape.

Challenge:

Get comfortable with feeling uncomfortable. We need you to go where you're scared to.

Learn:

Drive a culture of experimentation and continuous improvement. *

360 Management:

Manage up, down and across. Regardless of title, everyone is a leader. So Lead.