Job Description

We're Pip & Nut
(& You could be too). We make the best nut butters & snacks you can get your paws on.
Beginning
Pip started Pip & Nut in 2015. After whizzing up nut butters at home (using natural ingredients & nothing else) she was onto something tasty. Her friends agreed. Her family agreed, and soon the people of London's Maltby Street Market agreed.
The word - and the nut butter - started spreading. Fast. We leapt onto the shelves of Selfridges. Then Sainsbury's. Then Wholefoods & Ocado. Then Asda, Morrisons, Waitrose, Co-Op, Tesc- you get it.
Middle
We're in every UK supermarket, but we're not done yet (that's why we need you). We want to keep growing while showing people that tasty food can be good for you & the planet. We're a B Corp after all. That's not just a pretty badge. Better business is an all-day, everyday mindset.
Next
We're nimble: we're the number 2 & fastest growing nut butter brand in the UK. Number 1, we're on your tail.
We're tenacious: next up, we're taking over snacking.
We're a B Corp & proud: we're doing all of that while looking after people & the planet.
The squirrels are taking over. Are you in?
What you'll be doing
Can't stop, won't stop. We're looking for someone to kick our growth into the next gear.
Since Pip launched Pip & Nut 10 years ago, we've gone from being stocked in one shop to every supermarket in the UK. We now make up over 15% of the UK nut butter category & have been the No.1 Nut Butter brand for the last 12 weeks. With over 270,000 online fans & an army of utterly obsessed nut butter lovers, we are looking for a Head of Growth/Digital to take our online channels to the next level.
Reporting directly to Pip (our Founder, CEO & Chief Squirrel), you'll be responsible for the full digital P&L & all aspects of our digital presence (including DTC & Amazon). You'll be focused on delivering our digital strategy & driving growth across your channels. With a beady-eye for analytics, you'll own & optimise our webshop, ramping up our performance on paid channels & looking at customer lifecycles to boost UX & conversion rate across the board.
In a nutshell, you'll be:

• Getting stuff done - from top to tail. You'll own our DTC growth strategy at every point of the funnel: from acquisition & conversion to retention & lifetime value tactics (LTV). You'll optimise our end-to-end online shopping experience to drive revenue.
• A performance marketing pro. You'll oversee our paid media channels, including search & display and social. You'll plan, execute & optimise campaigns on platforms like Meta and Google, with a focus on maximising ROI and managing the full ad spend budget.
• An emails expert. You'll lead our email marketing strategy, building flows & automations to improve retention, drive repeat purchase, and boost customer loyalty. This includes managing segmentation & creating personalised, engaging campaigns.
• Amazon Strategy: Develop & execute a comprehensive strategy for the Amazon channel, including product listings, content, advertising & inventory management to grow sales and market share.
• Making sure our subscribers stick around: Executing tactics that reduce churn & increase the LTV of subscription customers.
• Exploring new channels. You'll check out new growth opportunities, like direct mail and influencer marketing, which helps us scale while keeping a reasonable customer acquisition cost (CAC).
• Converting new customers (aka CRO). You'll work with external agencies to brief & test new landing page concepts and site experiences that will improve our conversion rate.
• Getting nerdy with the numbers. Making sure all growth decisions are informed by customer insights & analytics. You'll set & manage key performance indicators (KPIs) and bring regular reports on digital performance to our leadership team.
• A collaborator. Working with our Operations & Product teams to guarantee a seamless end-to-end customer experience.
• Keeping track & looking ahead: Driving revenue growth & optimising profitability through effective trading strategies, P&L management, forecasting & budgeting.

Things we're looking for (skills & credentials):

• An e-comm expert: This is a senior, strategic & executional role. It will suit someone with lots of experience in a DTC growth role, ideally within a fast-paced brand with many digital channels.
• A paws-on performance marketer with a proven track record of scaling paid channels like Meta, Google Ads & TikTok, all while managing significant ad spend.
• DTC dynamism. We're looking for someone with e-commerce platform experience (e.g., Shopify, BigCommerce) & a good grasp of the Amazon ecosystem, including advertising & storefront management.
• A Growth Guru. You're a master of the full toolkit. From buying the media to charming our customers with CRM, you know how to turn clicks into loyal fans and keep them coming back for more.
• A Data Detective. You've got a beady eye for the numbers and a love for digging into the data. You're the one who can spot the trends, translate the insights, and tell us exactly what to track (and how to make it better!).
• Commercially Savvy. You've got a sharp instinct for what makes a business grow profitably. You're comfortable managing a digital P&L & know that it's all about making every nut count (thinking in CAC:LTV, not just clicks and CPMs).
• A Super Connector. You're a natural leader who can rally the squirrels! You know how to get everyone excited about a plan, influence key players, and motivate the team to do amazing things.

Hold UP.
We're aware that women & people from different minority backgrounds will often only apply for jobs where they meet 100% of listed qualifications*. Don't let that 100% stop you. If this is the role for you and you meet many, but not all, of our asks we still want to hear from you! If there is anything we can do to help you to apply, email .
*Source: Harvard Business Review
Our Purpose:
Help people love food, that loves them & the planet.
Our Values:
We don't just focus on what we're doing (we do a lot), but how we're doing it. That big 'how' makes Pip & Nut unique. It gives us our edge.
We call it Squirrel Energy.
Squirrel Energy is at the centre of everything we do. Inside & outside The Nest. It's what we value in our individual squirrels & how we want to be seen as a whole.
Our four values get into the nutty gritty of what squirrel energy is. Have a read:

• All Paws Together: While we may be individual creatures, our team spirit is infectious.
• Curious by Nature: Ears pricked at all times ready to discover something about ourselves, our shoppers, our products & the environment around us.
• Make Every Nut Count: Us squirrels will find creative NO, INGENIOUS! Ways to get stuff done.
• Take a Leap: For us, the ability to leap from one tree to another on branches that bend & flex is about being bold, agile & adaptable.

Other good stuff:
We're a living wage employer & think people should be paid fairly for the work they do. That includes you.
Good news, everyone in our team has a bonus. We don't hide our calculations either. Your bonus (20% on base plus another 10% on stretch, that's up to 30% max) is made up of key company & individual performance indicators.
EMI Options scheme [aka Squirrel Share Scheme] - every squirrel plays a key role in growing Pip & Nut, so we all have a piece of the pie (or peanut). For every year you stick with us we'll give you additional shares to say thanks for the hard work.
Anything else? Loads actually. From Day 1 you'll get:

• 25 days holiday plus our "Squirrel Holidays"

• Your birthday off
• 12:30pm finishes on Fridays in August
• AND we hibernate for Christmas and shut down so we get a proper rest
• 3 volunteering days a year to give back to your local community.
• Flexible hours & work: we have flexi-time and you can work from home 2 days per week.
• Four weeks where you can work anywhere in the world (Mauritius anyone?)
• A decent pension contribution (with an option to invest in sustainable funds).
• 500 per year to spend on learning something new.
• Private health care (Vitality), dental insurance, critical illness & life insurance to keep you ticking over from DAY 1!
• Free breakfast in the Nest, a no desk-lunch policy and the bit you've been looking for, more nut butter than you can shake your tail at. Hooray.
• 36 hours working per week: 9am - 5.30pm (Mon-Thu) & an early finish on Fridays at 4pm (yippee!)
• A great office, in a great part of town, with an even greater team (that's a fact).

Oh nuts! It might seem obvious but there are a lot of nuts at The Nest. We're often testing, trialing or generally nibbling so if you have a severe nut allergy, please have a think about whether The Nest is the best place for you to be. Drop us a message if you need some more info.
Chat GPT? We get it. Job applications are tricky. AI platforms, like Chat GPT can be helpful, but pretty please with peanuts on top don't copy & paste an answer for your application. We have beady-eyes & will not accept anything that's obviously AI generated. We want to know the real you, not a robot. You've got this!
Now...what are you waiting for?

Skills Required