Campfire is an award winning Social first digital agency, founded on values of Honesty & Integrity, Exceeding Expectations and First Principle Thinking. Holding some of the world's leading brands on our client roster, we pride ourselves on innovating and creating performance driving firsts for our clients.
We believe in meritocracy. If you want to work for an agency who will invest in you and your career, Campfire is the right place for those willing to step up and deliver as part of the team and for our clients. With quarterly PDPs rather than annual, your career can move as quickly as you do.
Position Overview:
We're looking for a
Head of Influencer
to lead our influencer marketing team and strategy -- someone who's plugged into the creator economy, understands what drives influence in 2025, and can deliver work that cuts through online.
This is a
leadership role
at the heart of our agency -- combining creative vision, client confidence, and operational excellence.
What are the key responsibilities for the role?
Develop, implement, and oversee influencer marketing strategies across multiple clients and social platforms.
Lead, mentor, and manage a team of influencer marketing professionals, fostering a collaborative and high-performance environment.
Build and maintain strong relationships with influencers, talent agencies, and digital platforms to secure valuable partnerships. Manage end-to-end influencer campaigns including talent identification, negotiation, briefing, execution, and performance analysis.
Collaborate closely with creative, media, and account teams to deliver integrated campaigns that align with client objectives.
Ensure compliance with industry regulations and maintain best practices for contracts and reporting. Stay informed on emerging trends within the influencer marketing landscape to keep Campfire at the forefront of innovation.
Present influencer marketing strategies and results confidently to clients and internal stakeholders.
Required skills for our team..
Minimum of 5 years' experience in influencer marketing, preferably within an agency environment.
Demonstrated leadership experience with a track record of managing and developing teams.
In-depth knowledge of influencer ecosystems across platforms such as TikTok, Instagram, and YouTube.
Strong network of influencer and industry contacts, or the ability and drive to build one.
Excellent strategic thinking, communication, and presentation skills.
Proven ability to manage multiple projects simultaneously under tight deadlines.
Commercially aware with a results-driven mindset.
What do we expect from our team?
At Campfire we are committed to providing all our campers with a healthy, safe and supported work environment, where everyone is able to be themselves, work freely and express their creative passion. We do ask that in order for us to do so, you comply with our behaviour expectations.
Our values?
Campfire share their values, not as words on a wall but as something we naturally live and breathe every single day, and as part of our recruitment process we will ask specific questions around culture to ensure all new campers are aligned with our three core values:
25 days annual leave, plus Bank Holidays, christmas shutdown, the day for your birthday
Loyalty Holidays (accrue 1 extra day per anniversary year up to 5 extra days)
X2 wellness days or 100 allowance
Hybrid working (2 days in the office, three days from home)
Flexi-hours, our full hours are 9-5:30, but core hours are 10-4:00, the remaining hours outside of this (if you're an early bird or night owl) are up to you to decide when to work
Discretionary Bonus (this will be part fixed salary % and part flexi % based on performance metrics - all bonuses are subject to business performance)
Monthly Campfire value awards
Free fruit, snacks and plenty of beverages to keep you full for the day
Regular social events including the big summer and christmas parties
Enhanced maternity, paternity, adoption leave, shared parental and fertility journey support policies
Enhanced company sick pay
Employee assistance programme - with access 24hrs a day on an array of topics that you may benefit from seeking additional support.
Equal Opportunities Statement
Campfire believes that everyone should be treated with respect and dignity, and that's why we embrace equity as part of our values. We strive to prevent discrimination in all aspects of the employee cycle, in particular in the recruitment process. We understand that no "one size fits all" and we are committed to ensuring everyone feels welcome, at ease and supported.
Disability Confident Employer
At Campfire, we are proud to be a Disability Confident Employer. We are committed to creating an inclusive and supportive workplace where everyone can thrive, regardless of disability or long-term health condition.
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