Job Description

The Head of International Admissions will drive the strategy, execution, and growth of Wrekin College's international student recruitment. The role focuses on business development, sales, customer service and enhancing the student experience. This individual will build and nurture relationships with agents and families worldwide, increasing international enrolments and promoting the school's unique offerings. The position is ideal for a motivated, target-driven professional with outstanding communication and interpersonal skills, eager to travel and succeed in a dynamic, international environment.

The successful applicant should be energetic, warm, and professional with a genuine passion for education. The role is part of a dynamic department which covers Admissions, Marketing, Enterprise, and Development, and the successful candidate will be supported by our Admissions Assistant and Administrator and work closely with the Head of UK Admissions and Head of Boarding. The Head of International Admissions will also work closely with the Head on the strategic development of our International boarding offer.

Business Development and Sales

Develop and implement strategies to achieve and exceed international student recruitment targets Identify and prioritise target markets, establishing recruitment plans to achieve sustainable growth across year groups and boarding/day segments. Build and maintain a robust network of agents, partners and educational consultants globally. Represent Wrekin College at international fairs exhibitions, and networking events to promote the school's offerings. Negotiate and manage agent agreements to ensure mutually beneficial partnerships. Have excellent communication and interpersonal skills, with a cultural sensitivity and a persuasive, confident manner.
Student Recruitment and Customer Service

Act as the primary contact for prospective international students and their families, providing a welcoming and professional service. Manage the entire recruitment process from initial enquiry to enrolment, ensuring a seamless and personalised experience. Develop and maintain strong relationships with students and parents to support retention and referrals. Collaborate with internal teams to ensure a smooth transition from recruitment to enrolment and beyond. Ensure that all international students who enter the school comply fully with all aspects of the UKVI regulations and legislation. To take responsibility for this area of the school being fully compliant and inspection-ready.
Marketing and Promotion

Work closely with the Marketing team to create tailored marketing campaigns targeting specific international markets. Produce high-quality promotional materials and digital content to attract international audiences. Enhance the school's online presence and visibility on international platforms and directories. Organise and oversee familiarisation trips for agents and potential partners to showcase the school. Deliver compelling presentations, workshops and meetings both virtually and in-person to prospective families, agents and key stakeholders showcasing Wrekin's value and offer.
Strategic Planning and Reporting

Develop and execute an annual international recruitment strategy aligned with the school's goals in collaboration with the Head of Boarding and the Head. Monitor and analyse market trends, recruitment data, and performance metrics to inform strategic decisions. Regularly report on recruitment activities, outcomes, and market insights to senior leadership. o Continually evaluate and improve recruitment strategies to enhance effectiveness and efficiency. Ensure effective systems and processes are in place to maintain compliance as well as the very best customer service for our international students (this is supported by our strategic partnerships with external agencies, including Sable).
Travel and Events

Plan and conduct international recruitment trips, including visits to agents, schools, and prospective families. Host on-campus visits and tours for international families and agents, providing a memorable and informative experience. Represent Wrekin College at key events and conferences to strengthen the school's international presence.
Collaboration and Coordination

Work closely with the Head, Admissions, Marketing, and Boarding teams to ensure a cohesive approach to international recruitment. Partner with the EAL department and Boarding teams to support the academic and personal development of international students.
Person Specification

Qualifications and Training

Degree level qualification or equivalent professional qualification(s) (essential) Evidence of continuous professional development in sales, marketing, or international recruitment (desirable) Experience Proven track record in international sales, business development, or recruitment, demonstrating success in meeting and exceeding targets (essential). Substantial experience in building and maintaining productive relationships with international partners and clients (essential). Experience in the education sector, particularly in promoting institutions to international audiences (desirable). Skills and Attributes Outstanding interpersonal and communication skills, with the ability to build a rapport with diverse stakeholders. Strong sales acumen with a proven ability to achieve and exceed recruitment targets. Excellent organisational and project management skills with the ability to prioritise and manage multiple tasks effectively. Strategic thinker with an analytical mindset, capable of using data to drive decisions and improvements. High level of cultural sensitivity and awareness with the ability to engage effectively in diverse international contexts. Proficiency in IT systems, including CRM tools and data analysis software. Self-motivated, resilient, and adaptable, with a proactive approach to challenges and opportunities. Willingness and enthusiasm for regular international travel, including evenings and weekends.
Commitments

A commitment to safeguarding and promoting the welfare of children and young people. Alignment with the ethos and values of Wrekin College. Additional Information The role requires regular international travel, including evenings and weekends. A competitive salary and benefits package is offered, reflecting experience and qualifications.
Job Title: Head of International Admissions Department: Marketing and Admissions Reports to: Head

Location: Wellington, Shropshire (with regular international travel)

Status: Full-time, all year round

Salary: Competitive and dependent on experience

Wrekin College is committed to safeguarding and promoting the welfare of children and young people. Candidates must be prepared to undergo appropriate pre-appointment child protection screening.

Appointment Process

Please apply by completing the Wrekin College application form, available on our website www.wrekincollege.com. Please email this together with a letter of application to: recruitment@wrekincollege.com

The closing date for applications is 5pm on Monday 17th November 2025 We reserve the right to interview before the closing date, therefore an early application is recommended.

Job Types: Full-time, Permanent

Pay: 40,000.00-50,000.00 per year

Benefits:

Company pension Discounted or free food Employee discount On-site gym On-site parking
Work Location: In person