Job Description

Head of Marketing (AI & E-Commerce Proficient)

Location: Surrey

About Everyman

Everyman Driving Experiences delivers the UK's largest supercar and motorsport driving experience days. Across 24 circuits and more than 400 events per year, we create unforgettable experiences using a fleet of over 300 high-performance cars.

Our culture is driven by our values

| Fuelled by passion. We live and breathe what we do.
| Safety and quality at full throttle. Customer trust comes first.
| Stronger as a team. We succeed together.
| Always pushing forward. We improve, evolve, and raise the bar.
| Making moments that matter. Experiences that last beyond the day.
| Own it. We take responsibility and get things done.

The Role

We are seeking a commercially minded and driven Head of Marketing to lead and evolve our marketing function, with a strong focus on ecommerce, online sales performance and the intelligent use of AI to drive efficiency and cost savings.

This role requires someone who can operate strategically while remaining hands on, owning digital performance, advising on leaner ways of working and helping the business modernise how marketing is delivered.

This role involves:

Owning and delivering the overall marketing strategy with a clear focus on online revenue growth Leading ecommerce, digital acquisition and performance marketing activity Advising the business on AI driven cost savings and efficiency improvements Driving a culture of data led decision making and continuous optimisation

Key Responsibilities

Develop and execute a marketing strategy aligned to business growth objectives Lead and optimise paid media across platforms including Facebook/Meta, Instagram, Google and other digital channels Identify, implement and manage AI tools to streamline workflows, improve campaign performance and reduce costs Provide consultative guidance to senior stakeholders on lean marketing and automation opportunities Analyse performance data across all channels to improve ROI and customer acquisition Oversee brand positioning and consistency across all online and digital touchpoints Lead, manage and develop the marketing team Work closely with senior leadership to align marketing activity with commercial priorities

Who We're Looking For

Proven experience in a senior marketing role with strong ecommerce and online sales responsibility Hands on experience managing paid social and digital performance campaigns Demonstrable experience using AI tools within a marketing environment Strong commercial mindset with a track record of improving efficiency and reducing costs Confident communicator able to influence and advise at senior level Analytical, organised and comfortable working in a fast paced environment Someone who naturally aligns with Everyman's values and takes ownership of outcomes

What You'll Get

Competitive salary within the range advertised Discretionary bonus opportunities Opportunity to shape and modernise a marketing function using AI driven approaches Work with a well-known, experience led brand Company pension Discounts on driving experiences for you, friends and family

Application Requirements

CV Salary expectation Notice period A brief explanation of how your experience with ecommerce, performance marketing and AI would add value to Everyman Pre-screen with Everyman Recruitment Manager if shortlisted

If you're ready to lead a forward-thinking marketing team, drive growth through AI effectiveness and implementation, and make an impact at Everyman, then apply now by submitting your CV, salary expectations, notice period, and a brief explanation of how your experience will add value.

Job Types: Full-time, Permanent

Pay: 65,000.00-85,000.00 per year

Benefits:

Company events Company pension Employee discount On-site parking Referral programme Store discount
Ability to commute/relocate:

Cranleigh GU6 8TB: reliably commute or plan to relocate before starting work (required)
Application question(s):

Have you managed online stores or marketplaces such as Shopify, Magento, Amazon, or eBay? Are you confident creating and managing online advertising campaigns (e.g., Google Ads, Meta Ads)? Are you comfortable analysing website traffic and sales data to inform marketing strategies? Please describe an eCommerce project or campaign you've managed, including the platforms used and any measurable results achieved. In your own words, WHY do you want to become Head of Marketing for Everyman Driving Experiences?
Experience:

Marketing: 5 years (required)
Work authorisation:

United Kingdom (required)
Work Location: In person