Job Description

Head of Marketing and Communications

Location:

Eastleigh, Hampshire.

Job Type:

Permanent

Level:

Mission Pilot

Salary:

42,000-50,000 per annum.

Notes:

The role will require travel to company sites of operation, dependent on the needs of the role and business. Expenses are subject to the company Expenses Policy.

Additional Benefits

40 days annual (inclusive of bank holidays) - additional days leave for every two years worked, up to 5 additional days. Part of our 360 Reward Scheme (profit share). Up to 5% of your annual salary reinvested in your training and development each year Vitality Health Insurance, including any children you have. Work for a Social Enterprise adding social value and supporting communities. Work for a Real Living Wage Employer, ensuring everyone gets paid fairly for the role they perform. Investors in Peopleaccredited Employer. Bike to work scheme.

Our Mission is...

To change lives by improving health and wellbeing using the power of physical activity, sport and education.

Your Mission is...

The Head of Marketing and Communications will lead and oversee our marketing and communications strategy. You will play a pivotal role in our continued growth and success, helping us scale and take the next step as an SME. You will define and drive the brand to a range of customers and stakeholders, tailor our communications to deliver success, develop and deliver multi-channel campaigns and activities, and be innovative and creative to keep the company at the cutting edge of our industry and beyond. Building and leading a marketing team, you will be key to further developing our brand proposition, and to providing marketing direction across the organisation to support us in achieving our mission and wider vision. With exciting plans for diversification into new markets you will also play a key role in how we scale a multi-company group, building a high performing team to deliver our vision.

Your role:

Strategic Planning

Develop and execute a holistic marketing and communications strategy for the short, medium and long term, aligned to our vision and goals. Ensure effective planning and execution of cross departmental strategies and activities to ensure alignment. Organise and oversee ActiveMe 360 events, and attend external events that further develop our customers and nurture relationships with existing stakeholders. Research, plan and deliver AI strategies and integrations to improve our effectiveness and efficiency

Brand Management

Build our brand equity. Regularly review and reinforce a values-based position and how it links to our wider brand strategy. Ensure the company has consistent messaging and positioning across all channels.

Content Creation and Management

Create and oversee engaging content on various platforms, including digital, socials, written and print, ensuring our brand voice is consistent.

Digital Marketing

Develop and oversee a robust digital strategy that ensures our website remains our shop window and acts as a filter and navigator to potential customers. Oversee the company's digital platforms, including regularly reviewing and reporting on website performance and engagement, our CRM system (HubSpot) and additional marketing and design tools.

Lead Generation

Grow and develop our company by identifying and cultivating potential customers across existing markets, and support penetrating new markets. Conduct and present market research to support our sales and business development strategy and activities. Support our sales and business development strategy and activities. Support the development and marketing of our products and services.

Public Relations and Stakeholder Engagement

Strategically lead in communications, PR, media and stakeholder engagement across diverse audiences using a range of channels. Manage key partnerships and projects to successful execution and delivery. Manage media relations. Tell our story at every opportunity. Crisis Management - Ensure the company is prepared by developing plans to manage and respond to any potential crisis.

Team Leadership

Be a dynamic leader who sets a clear vision and strategic direction, aligning key teams to improve business growth. Performance manage your team, setting clear departmental, team and personal goals, supporting your team and driving them to exceed expectations.

Internal Communications and Support

Work in partnership with our People and Culture team on effective internal communications in support of organisational development. Work with our Customer Success teams to ensure their activities are aligned and execute on our marketing and communications strategies and goals. Deliver regular team training to ensure the wider impact marketing has on the company is understood, with each member of the team understanding the role they play in delivering the marketing strategy - in line with the watertight marketing approach.

Budget Management

Managing and delivering against the agreed marketing budget on a quarterly and annual basis, remaining agile to any developments and needs that arise.

Successful candidates will;

Be a proactive, resilient and agile leader with a can do, problem-solving attitude. Possess strong team management skills, with the ability to inspire and motivate team. Have excellent written and verbal communication. Have excellent organisational skills to manage workloads and competing priorities. Have a strong background in Marketing and Communications, with experience in leading a team and reporting at a senior level. Experience working in the education sector is preferable but not essential. Have experience of working in a high growth Small and Medium Sized Enterprise (SME). Be aspirational to grow with the company and develop themselves with ongoing CPD. Have experience of managing a CRM system, ideally HubSpot.

Safeguarding Statement

Active Me 360 CIC believes that it is always unacceptable for a child, young person or adult to experience abuse of any kind and recognises its responsibility to safeguard and promote the welfare of all children, young people and adults through a commitment to practice which protects them.All candidates will follow our safer recruitment process. Successful candidates will need to supply the names and contact details of two references for their application, ideally one of which will be relevant to working with children (where applicable). If you have any questions before application about the role or process, please do not hesitate to contact us via e-mail or give us a call on 02382 511844.

Job Types: Full-time, Permanent

Pay: 42,000.00-50,000.00 per year

Benefits:

Cycle to work scheme Health & wellbeing programme On-site parking Private medical insurance Profit sharing Work from home
Work Location: In person

Application deadline: 22/08/2025
Reference ID: AM360MarCo2025
Expected start date: 22/09/2025