Job Description

Are you a visionary marketing leader ready to elevate the reach and reputation of a well-loved local charity? Guild Care is seeking an exceptional

Head of Marketing and Stakeholder Engagement

to lead a high-performing team and shape the voice of our organisation across digital, brand, communications, and customer engagement.


This is a unique opportunity to take a strategic leadership role at the heart of an organisation that has supported the local community for over 90 years.

Location:

Worthing, West Sussex (with flexibility for hybrid working)

Hours:

35 hours per week

Salary:

51,010-54,333 per annum
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What You'll Be Doing

As part of Guild Care's

Strategic Planning Group

, reporting directly to the CEO, you'll be responsible for the strategic direction and operational delivery of all marketing, digital, PR, internal communications, and stakeholder engagement activity. You'll:

Lead with Vision

: Develop and implement an insight-led, multi-channel marketing and engagement strategy that supports our charitable aims and drives awareness.

Champion the Brand

: Evolve and safeguard Guild Care's brand and public image, ensuring consistency and alignment with our values across all internal and external touchpoints.

Drive Campaigns & Digital Impact

: Deliver high-performing, data-driven campaigns that increase engagement, generate leads, and elevate Guild Care's visibility.

Manage Reputation

: Oversee crisis communications and media relations with professionalism, ensuring our story is told with clarity, empathy, and impact.

Engage Stakeholders

: Build lasting relationships with local, regional, and national partners, representing Guild Care at key events and working collaboratively across the charity.

Lead the Team

: Inspire and develop the Marketing and Communications team, fostering a culture of creativity, collaboration, and accountability.

About The Role

This is a strategic and hands-on role where you'll work closely with service leads, the CEO, and the Board to ensure Guild Care's voice is strong, consistent, and effective across all channels. You'll manage everything from brand development and website optimisation to internal communications, stakeholder events, and customer engagement.


It's the perfect opportunity for a creative yet analytical leader who wants to bring their experience into a values-led charity with big ambitions for the future.

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Ready to Shape Our Story?

If you're a confident, creative communicator who thrives on strategy, leadership, and impact--we want to hear from you. Apply now and take your place at the centre of Guild Care's next chapter.


#INDK

Required Criteria

Proven experience at mid-senior level in marketing and communications leadership. Expertise across the full marketing mix: digital, offline, PR, brand, stakeholder engagement, and internal communications. Demonstrable success in brand development, campaign execution, and audience engagement. Strong understanding of digital platforms, SEO, content strategy, analytics, and CRM. Skilled in managing sensitive communications, including crisis management. Data-driven and creative thinker with a strong eye for quality and detail. Excellent interpersonal and communication skills; adept at influencing and stakeholder management. Proven track record in team leadership and staff development. Highly organised and able to manage competing deadlines with clarity and focus.

Desired Criteria

CIM qualification or marketing-related degree. Experience managing external agencies and creative suppliers. Experience within the charity, social care, or wider not-for-profit sector. Strong professional networks and stakeholder relationships.

Skills Needed

Crisis Management, Leading Teams, Marketing, Strategy Formulation, Coaching and Mentoring, Attention to detail, Budgeting and Forecasting, Communication

About The Company

Our story

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Guild Care was founded in Worthing in 1933 by visionary volunteers dedicated to supporting vulnerable individuals in the local community. Originally known as Worthing Council of Social Service, the organisation focused on alleviating poverty, isolation, and health challenges during difficult times. Over the following decades, Guild Care consistently expanded its services, proactively responding to the community's evolving needs.


In the 1950s and 1960s, Guild Care established innovative day centres and residential care homes, significantly enhancing life quality for older adults and individuals with disabilities. Adapting continually, the charity later introduced specialised dementia care facilities and tailored services for those with learning disabilities.


Today, Guild Care supports over 3,000 people annually across West Sussex through a range of community-focused services. Remaining true to its founding values, the organisation is one of Worthing's largest employers, powered by almost 700 dedicated staff members and the essential contributions of more than 300 volunteers, all united in making a meaningful difference.

Company Culture

Our vision

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Our vision is for all people in need of care to live fulfilling, safe and secure lives.

Our mission

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We will achieve our vision by ensuring our support and services are accessible, effective and lovingly delivered.

Our BELIEF values

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Brave

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Engaging

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Loving

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Integrity

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Everyone Matters

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Free to Be Me

Our equality statement

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At Guild Care, we are committed to fostering a culture of inclusivity, respect, and equality. We believe that diversity enriches our organisation and enables us to better serve our community.


We are proud to be an equal opportunities employer. We welcome applications from individuals of all backgrounds, regardless of age, disability, gender, gender identity, marital or civil partnership status, pregnancy or maternity, race, religion or belief, sexual orientation, or socio-economic background.


Join us in our mission to make a positive difference in people's lives.

Company Benefits

At Guild Care, we are proud to offer a comprehensive benefits package designed to support our employees in every aspect of their lives--financially, professionally, and personally.

Health and Wellbeing

Your wellbeing is our priority. Staff benefit from an annual Wellbeing Day, free flu vaccinations, and confidential support through the BHSF Employee Assistance Programme. With schemes like Cycle 2 Work, free eye tests for eligible roles, and mental health support through the Care Workers Charity, we aim to promote a healthier, happier workforce.

Work-life Balance

We understand the importance of flexibility, offering favourable holiday terms, flexible working options, homeworking opportunities, and carers' leave to help you balance work with life's demands.

Professional Development

At Guild Care, your career growth is important to us. We provide progressive career pathways, mandatory training programmes, in-house learning opportunities, and access to professional qualifications, including accredited programmes and the Care Certificate.

A Supportive Work Environment

Join a local charity with over 90 years of history and a strong community focus. Employees enjoy supportive colleagues, job satisfaction, and opportunities to engage in events and fundraising activities. Our inclusive culture features initiatives such as length of service recognition, annual staff awards, and employee networking groups.


At Guild Care, we reinvest all our surpluses into our services, staff, and community, ensuring your work makes a meaningful difference every day.


Join us and be part of something extraordinary!


Vacation, Paid time off, Retirement plan and/or pension, Employee development programs, Employee discounts, Gym membership or wellness programs, Cycle to work, Referral bonus, Competitive salary, Long service recognition, Employee Assistance Scheme, Wellbeing Scheme, Blue Light Card, Work With Charities, Social Opportunities, Progression opportunities, Staff celebration events

Salary

51,010.00 - 54,333.00 per year