Job Description

Head of Marketing - B2B Events

Salary: 60,000 per annum + bonus

Location: London (3-4 days in-office)

Our client is seeking an experienced

Head of Marketing

to take ownership of the marketing strategy and execution for a flagship UK event. This is a senior leadership role where you'll shape the brand, lead a talented team, and deliver high-impact campaigns that drive audience growth, engagement, and commercial success.

Key Responsibilities:

Develop and deliver the overall marketing strategy for a large-scale annual event Lead and inspire a team of marketing professionals across digital, content, and design Manage the full marketing budget, ensuring ROI and effective resource allocation Oversee multi-channel campaigns (digital, social, print, PR, partnerships) to maximise reach and engagement Drive audience acquisition and retention through data-driven insights and innovative approaches Collaborate closely with sales, operations, and external agencies to ensure alignment and impact Monitor performance metrics, reporting regularly on campaign effectiveness and audience growth Safeguard and evolve the event's brand identity, ensuring consistency across all channels

About You:

Proven track record in a senior marketing leadership role, ideally within events, exhibitions, or B2B marketing Strong strategic thinker with the ability to translate vision into actionable plans Skilled in digital marketing, brand management, and integrated campaign delivery Excellent leadership and people management skills, with experience developing high-performing teams Commercially astute, with the ability to manage budgets and deliver measurable results Confident communicator, able to influence stakeholders at all levels Creative, adaptable, and comfortable working in a fast-paced environment

What's on Offer:

The chance to lead marketing for a

high-profile UK event

with national recognition A role where your creativity and leadership will directly shape the success of a flagship brand Collaborative, supportive environment with opportunities to innovate and make a lasting impact Competitive salary and benefits package
Job Types: Full-time, Permanent

Pay: Up to 60,000.00 per year

Benefits:

Additional leave Company pension Employee discount Flexitime Free parking Health & wellbeing programme On-site parking Private medical insurance Referral programme Sick pay Work from home
Work Location: Hybrid remote in London SE1 7SJ