Job Description

Job Introduction

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Head of Marketing, Brand and Digital Engagement

Full time - Permanent

Salary: 68,933

London Head Office Based - Currently Farringdon (minimum 2 days per week)

Closing Date: 13th August

Interview Dates: 1st Stage

w/c 18th Aug and 2nd Stage w/c 25th Aug.

About Us

Founded in 1997, GamCare is the leading provider of information, advice and support for anyone affected by gambling harms. We operate the National Gambling Helpline, provide treatment for anyone who is harmed by gambling, create awareness about safer gambling and treatment, and encourage an effective approach to safer gambling within the gambling industry.

The Role

Following a departmental restructure, we are recruiting to a new role of Head of Marketing, Brand and Engagement to lead our integrated marketing, digital and brand strategy. This pivotal role will strengthen GamCare's position as the UK's leading provider of gambling harm support and treatment through the development of sophisticated marketing and brand initiatives that enhance GamCare's reputation, drive service awareness, and help more people access the support they need.


The Head of Marketing, Brand and Engagement will be instrumental in shaping GamCare's brand architecture, digital transformation and marketing effectiveness. Working closely with GamCare's Clinical Operations team, you will lead the development of integrated marketing campaigns across digital and traditional channels that directly support our treatment services and Helpline. As a key member of the Leadership Team, you will drive strategic marketing and digital decisions that deliver measurable outcomes and value for money across our services.

About You

As the successful candidate, you'll have substantial experience in marketing, with significant experience in strategic brand management and digital engagement. You will have demonstrated expertise in developing, implementing and measuring integrated marketing strategies, digital transformation, and brand development. You'll have managed significant marketing budgets (1M+) and have a strong track record in sophisticated digital marketing and brand tracking methodologies. Most importantly, you'll bring the ability to inspire teams through positive leadership while delivering measurable impact across marketing and digital activities.

Key Responsibilities

Lead and implement GamCare's integrated marketing, digital and brand strategy, ensuring alignment with clinical service delivery objectives Drive a comprehensive brand review and refresh, with particular focus on increasing awareness of the National Gambling Helpline and treatment services across all channels Lead GamCare's digital transformation strategy for marketing platforms, ensuring our online presence delivers exceptional user experiences that support clinical objectives Develop and implement advanced marketing effectiveness frameworks encompassing digital performance, brand tracking, and marketing mix modelling Champion marketing and digital excellence across GamCare's strategic initiatives through sophisticated audience targeting and channel optimisation Oversee the development and optimisation of GamCare's website, apps, and digital tools to maximise service accessibility and user engagement Establish marketing performance measurement frameworks that track and evaluate the effectiveness of all marketing activities against strategic objectives

Benefits You Can Enjoy

33 days basic annual leave entitlement per annum (pro-rated for part-time colleagues) including bank holidays which increases with service A generous Pension Scheme - we contribute 6% and you contribute 2% Discretionary company sick pay from day one of service
Employee Assistance Programme - 24-hour support


GamCare are committed to offering the best support to people affected by gambling harms, as such we welcome applications from candidates with lived experience.


GamCare is an equal opportunities employer and don't discriminate based on race, religion, gender, age, sexuality, gender identification, or physical ability. We can only facilitate visa sponsorship in very limited circumstances, so candidates outside of the UK or who don't have the right to work in the UK need not apply.


For any further information on the role or if you require any reasonable adjustments at any stage of the application or recruitment process, please contact recruitment@gamcare.org.uk and the team will be happy to help.




Supporting Statement Guidance .pdf
Head of Marketing Brand and Digital Engagement JP.pdf

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Salary

68,933

Frequency

Annual

Job Reference

gamcare/TP/91/251

Contract Type

Full Time

Closing Date

13 August, 2025

Job Category

Communications

Business Unit

Comms & External Affairs

Location

London, United Kingdom

Posted on

29 July, 2025