Job Description

Do you excel at turning insight into creative campaigns that change behaviour and improve lives?

Are you a strategic marketing leader ready to shape brands, inspire teams, and deliver measurable social impact?

Do you thrive at the intersection of behavioural insight, creativity, and purpose -- orchestrating standout work that helps people, places, and organisations thrive?

The role

We are looking for a Head of Marketing & Creative Services who will play a pivotal role leading our marketing, creative, and digital services, turning behavioural insight into standout campaigns that improve lives and generate measurable impact.

You might ask what is it that ICE actually does?

Overall,

ICE exists to help people, places, and organisations thrive.

We partner with individuals, communities, and systems to co-create a society that is well, confident, and resilient. Our work blends behavioural insight, data intelligence, and deep human understanding to spark meaningful change.

Your role within that will be the conductor of our creative studio's daily rhythm. You will oversee design, content, video, and digital; orchestrate resourcing and workflow; champion quality, accessibility, and brand coherence; and lead integrated, multi-channel campaigns that deliver measurable impact.

Your craft will bring clarity, creativity, and momentum to the work that helps communities live healthier and happier lives.

You will work as part of a fast paced, agile, creative organisation. You will be expected to drive and have access to a car. You will also be expected to travel to other ICE offices from time to time.

Salary Range: 44,000 - 50,000 per annum.

Key elements of the day-to-day role:

The role will involve:

Client Services & Account Management:

Act as the key point of contact for clients, building trusted relationships and ensuring delivery of high-quality and measurable outcomes.

Translate client objectives into actionable, insight?led marketing and creative campaigns and programmes, with clear KPIs and evaluation reports.

Facilitate clear, consistent communication between clients and internal teams, ensuring seamless collaboration and issue resolution, managing resources/budgets and schedules of work.

Identify opportunities for account growth, support proposals, tenders, and business development activities.

Marketing & Creative Services Operations:

Lead the end?to?end creative services workflow: briefing, scoping, resourcing, scheduling, team workflow management, QA and sign?off process.

Oversee production across formats (digital, print, experiential), ensuring accessibility, inclusivity and brand consistency.

Manage suppliers/freelancers/associate ensuring they deliver to ICE standards and brand level.

Manage client/programme budgets ensuring ROI for clients and ICE.

ICE Growth & Brand Development:

Plan and deliver integrated, multi?channel campaigns (PR, paid search, paid/organic social, SEO/SEM, email, web content) that achieve measurable impact and general revenue opportunities across ICE services.

Lead the creation of ICE narratives, thought leadership, and press materials; contribute to awards submissions and events that elevate ICE's profile.

Design pitch assets and support bid writing, ensuring insight?led storytelling and clear value propositions.

Stay up to date with developments across ICE's core sectors and ensure we are positioning the brand in the best way to maximise revenue generation.

Leadership & Collaborations

Line manage and develop the Marketing & Design Services Team and the Digital Services Team.

Work collaboratively across ICE to deliver integrated, behaviour?change campaigns.

Contribute to internal communications; supporting colleagues across ICE to ensure key messages and team engagement is strong.

Essential existing skills/experience

Recognised Marketing Qualification

Business Development

Agency background - strong client management skills Understanding of behaviour change concepts and techniques

Stakeholder management and business development, with sales/growth outcomes

End?to?end integrated campaigns (planning, creation, delivery, evaluation)

PR/outreach; bid/pitch support.

managing creative operations (traffic, resourcing, QA).

Relationship?builder; self?starter; strong communication, influencing and negotiation; excellent writing/presenting/reporting; problem?solver with sound decision?making; commercial awareness (budgeting/margins).

Bid writing and presentation, generating new sales leads and growth opportunities

Ability to manage your own work and deliver across multiple projects. Excellent attention to detail and time management skills. A collaborative mindset and willingness to learn and grow. Comfortable with a hybrid working model (a mix of office and home-based).
Experience in using Zoom, Microsoft Teams, and other digital platforms.

Desirable:

CIM/IDM; training in accessibility/inclusive design; Agile or service?design methods.

Public?sector/NHS or health marketing; behaviour change/social marketing.

Experience with marketing automation/CRM.

Experience mentoring creative teams; comfort with hybrid client/office working.

About us

ICE is one of the fastest growing behaviour change organisations in the UK. We bring courage, energy, and ambition to equip & enable more organisations & people to move our world forward. To grow our significance as a leading behaviour change practice. By energising organisations & people to find the clarity, courage, & commitment needed to realise their full purpose & potential.

Our Mission

We are social activists driven to unlock your power, purpose and possibility, we are for people ?and planet.

We Make Better Happen.

We are a purpose-driven organisation; our ethos and beliefs are important to us. As a team we hold and practice three core character traits and set around those character traits are the behaviours that matter to us as a team for our work together.

Whole Heartedness:

Bring passion and energy to our work, our colleagues and ourselves.

Trust:

Trust and intent to do the right thing.

Being Curious and Creative:

Bringing our ideas to add value to what we do.

"We live by what we believe not by what we see."

Training for all roles will be provided along with a programme of continued professional development.

Only those shortlisted will be contacted.

Job Types: Full-time, Permanent

Pay: 44,000.00-50,000.00 per year

Benefits:

Casual dress Company events Company pension Enhanced maternity leave Free flu jabs Health & wellbeing programme On-site parking Paid volunteer time Sick pay Work from home
Licence/Certification:

Driving Licence (preferred)
Location:

Birkenhead CH41 5LH (required)
Work Location: Hybrid remote in Birkenhead CH41 5LH