Job Description

Interview date: 6th November 2025
The University of Bedfordshire transforms lives through higher education that prepares students for their chosen careers through our Career-Powered Education proposition. This is proudly delivered through our employer partnerships, masterclasses, industry standard facilities and courses that are designed with employer partners and our experienced academics. As a result, we're rising up the league tables and now have six subject areas ranked in the top 25 in the UK (Guardian University Guide 2026).
To help us capitalise on that success, we are now looking for an experienced Head of Marketing and CRM that shares our values and ambition to enable our students to achieve their potential. We are open to applications from inside and outside the sector, but regardless of your current role, you will be a passionate marketeer with a proven experience of delivering high impact marketing, who can help us offer an outstanding applicant journey through CRM.
The Head of Marketing and CRM reports to the Director of Marketing Communications and will form part of the Directorate leadership team working closely with the Head of Web and Digital Marketing, and the Associate Director of Communications to develop and deliver the marketing, communications and conversion plans for the University.
Key responsibilities include:
CRM Strategy and Management: Oversea the design and execution of CRM strategies to foster deep relationships with enquirers, applicants and stakeholders. Implement personalised communication and engagement through the applicant journey, ensuring a personalised experience across all touch points.
Lead Generation: Responsible for lead generation through innovative, high impact marketing campaigns.
Data Driven decision making: Utilise analytics and student data to track performance of all marketing and CRM campaigns, ensuring maximum engagement and ROI.
Team Leadership: Lead, manage and mentor the marketing team with responsibility for International and home student marketing/CRM.
Cross institution collaboration: Work in partnership with teams outside the Directorate including Student Recruitment, Admissions, Student Services and Faculties/Academic Schools to align marketing and CRM strategies to achieve shared goals and objectives.
Manage external agencies and partners: Work closely with the University's media agency on campaign development and media buying to achieve innovation in marketing, value for money and ROI. Work collaboratively with ICT business partners on management of our CRM supplier to ensure it meets the needs of the University and enhances conversion.
Marketing and CRM Budget: Oversee the marketing and CRM budget ensuring resources are carefully managed within budget and effectively allocated across campaigns and initiatives to drive measurable results.
For an informal discussion about the post, please contact Bob Cozens, Director of Marketing and Communications via email at bob.cozens@beds.ac.uk
Interviews will be held on the 6th November 2025
For a full job description and person specification please
The post will be based at Luton (with travel to other campuses as required)
The University is committed to equality of opportunity and values the diversity of all its workforce and student population.
At the University of Bedfordshire, inclusivity is a key University value, and we are committed to creating an environment in which we celebrate and value the diversity of our staff and student community and provide fair opportunity and outcomes for all.
We recognise that diversity fosters creativity and innovation, and we want our community to represent and benefit from opportunities that the diversity of talent and thought creates.
We, therefore, particularly encourage applications from candidates who are likely to be underrepresented in the University of Bedfordshire's workforce. These include people from Black, Asian and Ethnic Minority backgrounds (particularly in roles in grades 7 and above), disabled people; LGBTQ+ people; and women in some senior grades.
The University has a responsibility to ensure that all employees are eligible to live and work in the UK.
We offer a range of employee benefits including a generous pension and annual leave entitlement, free fitness classes and gym membership, flexible working arrangements, personal and professional development and family-friendly policies. For further details, please
To Apply
Please visit our website www.beds.ac.uk/jobs.
For any enquires contact People & Culture email
Please note a Curriculum Vitae will only be accepted if accompanied by a fully completed University application form.

Skills Required