Job Description

Head of Marketing - Safety - Draeger UK & Ireland - Job-ID V000010497

Blyth

Vollzeit

The Job Responsibilities

Who we are

Drager protects, supports and saves lives day in and day out. We are interested in you if you have the desire to work for an organisation that does something more, something that is truly worth working for.



As an international leader in medical and safety technology, we develop pioneering devices, software, services and solutions that people around the world trust. Wherever Drager products are used, it's about the most important thing: it's about life.

About the role

As the Head of Safety Marketing, you will lead the development and execution of Drager's go-to-market strategy across the UK & Ireland, driving business growth through impactful marketing initiatives. This role requires strategic vision, strong leadership, and a deep understanding of market dynamics to boost sales, strengthen brand positioning, and deliver sustainable growth.



The Head of Marketing leads the local Safety marketing organization:


Lead, mentor, and develop high-performing marketing and communications teams, Foster a collaborative environment aligned with organisational goals and culture. Develop and implement the go-to-market strategy to achieve business growth and brand elevation. Drive mid- and long-term growth in net sales and enhance global gross profit across the Drager Safety portfolio. + Work closely with internal stakeholders to align marketing efforts with commercial and operational objectives. Manage the marketing budget, optimising spend for maximum ROI. Actively contribute as a member of the UK & Ireland Commercial Leadership Team, collaborating with Sales, Product Development, Commercial Operations, and Customer Services.

General expectations of the role:

Provide strong leadership and day-to-day management of the Safety Marketing team, including performance management, goal setting, and personal development planning. Collaborate with marketing managers to adapt and execute global marketing strategies for the UK & Ireland Safety segment, ensuring alignment with local market needs. Lead the development and implementation of UK & Ireland market positioning, customer segmentation, marketing mix, and operational plans for assigned portfolios. Develop and maintain robust processes for collecting, consolidating, and analysing market and competitive intelligence, ensuring insights inform strategy. Support the full product lifecycle, including leading local product launches, ensuring fast ramp-up, and managing phase-out activities. Function as the key liaison between local marketing and regional/global teams, providing feedback on required product changes and market-specific needs. Lead and collaborate on the Key Opinion Leader (KOL) engagement process, aligning activities with local company strategy and portfolio campaigns. Oversee departmental resources and budget, ensuring the use of ROI measurement tools for all campaigns to drive efficiency and strategic alignment. Map, track, and report on the external stakeholder landscape, monitoring the positions of key governmental and non-governmental organisations, particularly regarding sustainability and social value agendas. Build and nurture strong relationships with external stakeholders and influencers, gathering feedback from Key Opinion Leaders to inform strategy and drive relevant activities.

The tasks and responsibilities above are typical of the duties the post holder will be expected to perform. It is not necessarily exhaustive and other duties of a similar nature and level may be required from time to time.

Shared responsibilities

All employees have a responsibility:


to comply with the Business Information Centre (BIC) and minimise any impact on the environment whilst carrying out their duties. to ensure and promote safe working conditions for all employees, visitors and contractors by implementing, monitoring and complying with occupational health & safety provisions to embed our WeLEAD competencies - I build trust, I create value for the customer, I enable others, I provide direction, I embrace diversity, I deliver results

Reporting Relationships

Manager

Sales & Marketing Director - Safety

Size of team/environment

Safety Marketing team - c.5 direct reports

Your Qualifications

Role Requirements

Education/Qualifications

University degree or equivalent desirable Leadership and management qualification desirable Marketing qualification desirable

Related Experience

Relevant business experience in a senior marketing role Previous experience in Safety Markets and Applications Industry Previous experience in first line management of a team of people

Skills, Special Competencies

Deep knowledge of safety industry and other relevant customers Knowledge of relevant competitors Strategic thinker, familiarity with strategy tools and frameworks Creativity and problem-solving skills Networking, lobbying and collaboration skills Ability to lead and work as part of a team Ability to negotiate and influence Customer orientation Market research and market analysis methods Business management skills Marketing Program development and execution Self-motivated

The Drager Workplace

Drager's

Benefits

27 days holiday plus bank holidays, with option to purchase up to 3 additional days Company car or monthly car payment allowance Private Medical Insurance Discounted critical illness cover, dental cover and partner life assurance Healthcare cash plan Discounted shopping & leisure vouchers Cycle to Work Gym membership discounts - up to 25% Charity Giving scheme




Drager's

dedication

At Drager we have a clear vision, to be an organisation with a working environment that includes a diverse mix of talented people who want to come, stay and grow.



We ensure candidates with the required qualifications and experience will be considered for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.



All are welcome to apply.

Who we are

From hospitals to fire departments to industrial customers, people around the world rely on our products: cutting-edge technology that combines real engineering with the digital future. With over 130 years of experience, passion and the bold ideas of more than 16,000 employees, we are committed to turning technology into >technology for life<.

What we offer

If you have any questions, please contact

Chloe Dryden

chloe.dryden@draeger.com