Job Description

Head of Marketing UK

Salary: Competitive

Location: Remote UK

About us:

Join the UK's fastest-growing baby brand and the #1 organic formula in the US!

At Kendamil, we're not just producing infant formula -- we're transforming early childhood nutrition. Recognized by The Financial Times as one of the UK's fastest-growing companies, we've earned a spot on the Bain Insurgent Challenger Brand list for two years in a row. Our product range has won multiple prestigious awards, including recognition from Mother & Baby, Made For Mums, The Grocer, and a Gold award from Monde Selection for outstanding product quality.

As a proud, family-owned business, we are the only British formula producer, supporting thousands of UK family farms in the process. We are dedicated to providing high-quality nutrition for all families, with our products available in over 10,000 stores across the UK and in 42 countries worldwide.

Our team spans the globe, and most of our roles are hybrid or remote -- so you can choose what works best for you.

We're on an exciting path - join us!

The role:

We're looking for a Head of Marketing to spearhead the UK marketing strategy and mentor a talented, driven team of marketers. You'll report to the Global Marketing Director and work closely with the Head of Growth, NPD, and Commercial teams to elevate our Kendamil brand to the top spot within the next three years, all while supporting the growth of Bonya and launching new product development initiatives..

What you'll be doing:

Strategize and implement the marketing roadmap for both Kendamil and our new sister brand, Bonya, in the UK. Manage and lead a young, talented and energetic team, creating exceptional-quality content that educates, engages, empowers and inspires our parents while creating a sense of community. Manage the full UK marketing budget across brand and customer investment. Lead the development of first-class short and long term content, in digital and non-digital formats, that builds awareness, inspires customers, drives engagement and creates community. Become the authority on our disruptive brand's unique points of difference, helping our content team navigate the unique regulations of the infant nutrition industry while successfully operating within the ever-changing environment of a rapid-growth start-up. Monitor, measure and report on the impact of our content against key commercial metrics. Direct the communication strategy, as the first point of contact for crafting external communications you'll navigate sensitive issues and guide messaging during key business moments. Collaborate closely with other business functions as a key stakeholder, to continuously improve processes and be the voice of UK parents. Own the launch plans for NPD from the Kendal Nutricare family of brands.

What you'll need:

8+ years experience within omnichannel FMCG, with a focus on digital-first marketing. Demonstrated success growing a challenger brand to 100m+. 5+ years direct management experience, with brilliant leadership abilities and experience in building and managing cross-functional teams. Demonstrated success creating innovative content strategies across different channels and formats including TikTok and Youtube. Commercial experience in closing partnerships deals with brands, influencers and affiliates A very high attention to detail and strong organisational skills. Strong project management skills and proven ability to manage multiple projects simultaneously. Commercially minded and entrepreneurial in nature, thriving in a fast-paced, growing business. User-centricity, challenging the status quo and putting our customers at the heart of our content. Demonstrable empathy leads by example, and contributes to building a desirable team culture.

Desirable:

Experience working for multi-brand owner Experience working within a consumer brand / baby brand / nutrition brand UK based parent with experience of the Infant feeding journey

What you'll get from us:

The opportunity to work for the fastest growing infant milk brand in Europe, alongside a young talented team dedicated to serving thousands of passionate customers.

We offer to all our employees:

33 days holiday (incl. bank holidays), pro rata to start date and FTE. Pension Scheme by Aegon, the Employer will match contributions up to a maximum of 5% Free health cash plan Free Gym Membership
Life Assurance at 2 x basic salary after 6 months of service EAP Programme New parents enjoy up to 350 worth of Kendamil products (excluding Stage 1 formula)
Employee Referral Scheme

Further details are available from the HR department.*

Job Types: Full-time, Permanent

Pay: From 80,000.00 per year

Benefits:

Bereavement leave Canteen Casual dress Company events Company pension Free parking Health & wellbeing programme On-site parking Referral programme Sick pay
Schedule:

8 hour shift Day shift Monday to Friday
Application question(s):

Please describe your motivation for the role ? Do you have experience within omnichannel FMCG, with a focus on digital-first marketing?
Work Location: Remote

Application deadline: 12/05/2025
Reference ID: Head of Marketing UK 042025