Job Description

As

Head of Measurement

, you'll build the frameworks that prove the impact of our

Brand Performance

approach -- connecting creativity, media and data to show how marketing drives real business growth. You'll define how we measure success across channels, turning complex analytics into clear, commercial insight that elevates both client performance and our agency proposition.


Success means embedding a unified

Connective3 Measurement Framework

that underpins our Brand Performance model -- guiding strategy, validating impact and setting us apart as leaders in measurable marketing effectiveness.

Key Responsibilities

Frameworks & Methodology

Define and implement advanced measurement frameworks combining econometrics (MMM), incrementality testing, attribution modelling and geo-testing to quantify total marketing impact. Develop and own the Connective3 Brand Performance Methodology -- integrating brand lift studies, sentiment analysis and awareness tracking alongside performance metrics like LTV, CAC and ROAS. Build the infrastructure, processes and reporting systems that make this measurable and repeatable across clients.

Commercial Storytelling & Client Value

Translate complex measurement outputs into compelling client narratives that demonstrate how brand and performance drive business growth together. Create robust frameworks and visual methodologies to support pitch work, case studies and client reporting, positioning Connective3 as leaders in evidence-based marketing. Evolve our measurement methodology into a proprietary differentiator -- intellectual property that defines our market position.

Cross-Team Enablement & Education

Work closely with channel leads to help them interpret results through a brand-performance lens. Partner with the Client Strategy team to connect marketing performance with business KPIs. Embed brand-performance thinking across the agency through training, process integration and knowledge sharing.

Operationalisation & Innovation

Define the tools, data sources and workflows that allow for consistent measurement across clients and channels. Collaborate with the Innovation and Data Science teams to test and adopt new measurement technologies. Drive continuous improvement of the framework through experimentation, learning loops and emerging methodologies.

Leadership & Influence

Partner with senior leadership to position Connective3 as the best in the industry for brand and performance measurement. Represent Connective3 externally through thought leadership, panels and client forums where measurement is a competitive advantage.

Experience & Attributes

Proven experience in marketing science, econometrics or brand measurement within an agency, consultancy or brand-side role. Deep understanding of both brand and performance metrics -- fluent across awareness, consideration, conversion and retention. Expert in methodologies such as MMM, incrementality, causal impact analysis, and attribution modelling. Highly analytical, yet able to translate complexity into commercial clarity. Exceptional communication and presentation skills -- credible with senior stakeholders. Strategic thinker with a bias for action, who can turn frameworks into scalable operational systems. Passionate about innovation, insight and connecting marketing performance to business growth.

What Success Looks Like

A unified C3 Measurement Framework embedded across clients and teams. Clear evidence of brand and performance synergy driving client business growth. Measurement frameworks actively used in pitching and reporting, differentiating Connective3 in the market. C3 recognised externally as a leader in marketing science and brand-performance measurement.

Why C3 ?

Connective3 is a creative, fast-paced, and rewarding environment. We offer much more than just the normal 'agency perks'. We offer you a commitment to help nurture and develop your career aspirations. From industry-leading training, conference attendance, and collaboration with different digital teams and skillsets, we ensure you always learn and grow.
+ Flexible & Hybrid working + 5x Wellness days a year + Working abroad for up to 6 months a year + Private medical insurance + Yearly volunteering programme + Regular company socials + Birthday holiday * + and much more!