Job Description

Industry: Designer toys and collectible pieces

Location: Canary Wharf, London

Job type: Full time Permanent

About POP MART

Founded in 2010, POP MART is a market-leading entertainment company and a global champion of designer toy culture. Through global artist development, IP operations, and designer toy culture evangelism, we have built an integrated platform covering the entire designer toy value chain. Besides our original and iconic IPs such as Molly, Hirono, Skullpanda, and LABUBU, POP MART collaborates with top-tier toys and lifestyle brands including Disney, Universal Studios, and Sanrio to create collectible art toys featuring their iconic characters.

POP MART has established a strong presence across key European markets, including the UK, France, Italy, Netherlands, Germany and Spain. As part of our strategic growth initiatives, we are focused on expanding our retail network into additional high-potential markets across Europe, continuing to strengthen our brand's position in the region.

For more information, please visit www.popmart.com and our LinkedIn Career page.

What to Expect

POP MART is a fast-paced company with a young and multicultural team where you can expect to:

Lead the development of regional assortment strategies across markets and channels Represent local commercial needs in global product planning and IP development Coordinate closely with Supply Chain, Retail, and BD to drive sell-through, localisation, and lifecycle performance Own the full merchandising process from product selection through in-market execution

Benefits

POP MART offers our employees:

Selected POP MART toys as appreciation gifts every month A structured bonus scheme in line with the company's and the individual's performance Comprehensive training and development programs Regular team social events Paid rest breaks

The Role and Candidate

We are hiring a Head of Merchandising (Europe) to lead POP MART's product strategy, assortment planning, and lifecycle management across multiple countries. This role will be responsible for ensuring that the right products are launched, allocated, and adjusted in response to local market needs, working across both retail and e-commerce channels.

You will report to the Head of Europe and act as the key interface between European markets and HQ merchandising teams. You will oversee a regional team (or functionally aligned local merchandisers) to execute product selection, in-season analysis, and campaign readiness. The position also includes leadership of regional demand planning and product flow strategy via your direct report, the Regional Supply Chain Manager.

The ideal candidate brings strong commercial intuition, regional market experience, and a strategic understanding of how merchandising drives performance across physical stores and omnichannel retail environments.

Responsibilities

Assortment Strategy & Localisation

Define and lead the seasonal assortment strategy for Europe, ensuring that selections are locally relevant, IP-appropriate, and commercially balanced Adapt global product plans to fit regional preferences, store tiers, market seasonality, and campaign needs Act as the primary voice of the European markets in global line review and product planning meetings with HQ
Product Lifecycle & Launch Planning

Build and maintain the regional product launch calendar in coordination with HQ, Supply Chain, and Retail teams Provide channel-specific product mix plans for retail, RoboShops, and e-commerce Monitor product performance post-launch and lead in-season actions such as reallocation, markdowns, and exit strategies
Planning Oversight & Inventory Strategy

Oversee demand forecasting, working closely with the Regional Supply Chain Manager to align product flow with sales targets and store-level needs Review stock allocation priorities and influence replenishment rules to optimise availability and turnover Anticipate risks of overstock, underperformance, or missed timing and coordinate responsive actions
Retail & Cross-Functional Collaboration

Partner with Retail Operations, BD, Visual Merchandising, and Marketing to ensure merchandising plans are aligned with store performance goals and promotional calendars Coordinate planning with the Head of Logistics & Distribution to ensure product launches and inventory moves are fully operationalised Guide country teams and store managers on key product priorities and performance feedback
Team Leadership & Capability Building

Lead and develop merchandising staff regionally or across local dotted-line structures, setting clear objectives and working rhythms Create tools and templates for assortment planning, performance tracking, and lifecycle reviews. Drive continuous improvement in cross-functional communication, in-market responsiveness, and launch readiness

Required Qualifications

10+ years of progressive merchandising experience in multi-country retail, consumer goods, or lifestyle categories Proven success in assortment planning, IP or seasonal product strategy, and lifecycle optimisation across diverse markets Strong analytical mindset, with experience in forecasting, performance analysis, and commercial decision-making Track record of working in cross-functional teams across merchandising, retail, supply chain, and marketing Fluent in English; Mandarin or additional European languages are a plus Familiarity with merchandising systems, allocation platforms, and forecasting tools preferred Willing and able to travel across key European markets regularly

Desirable but Not Essential

Background in collectible, design-led, or youth-focused consumer brands Experience working with Asia-based HQ teams or contributing to global planning cycles Previous exposure to omnichannel merchandising strategies including e-commerce and offline retail integration
Job Type: Full-time

Pay: 60,000.00-80,000.00 per year

Schedule:

Monday to Friday
Work Location: In person