Job Description

Role Overview

Spark Solar is seeking a dynamic, highly capable

Head of Performance Marketing

to lead our external customer acquisition engine. This is a senior, hands-on role focused on strategic orchestration rather than internal campaign execution.

Unlike traditional roles, you will not be managing internal ad accounts or writing copy. Instead, you will manage a

3+ Million annual spend

entirely through 3rd-party partners. You will be responsible for the full customer journey, ensuring a high-volume, high-quality flow of leads and appointments that align with the geographical and capacity requirements of our sales team.

Key Responsibilities

1. External Partner & Affiliate Management

Source & Onboard:

Identify and vet premium 3rd-party lead generators and

UK B2C affiliates

specializing in home improvement products.

Performance Mix:

Manage a diverse portfolio of external partners providing:

Raw Data:

High-volume form-fill data for our in-house call centre to convert.

Booked Appointments:

Confirmed appointments delivered directly into our sales diary.

Commercial Oversight:

Manage the

3M+ annual budget

, ensuring optimal allocation between partners to hit volume targets while maintaining strict cost-efficiency.

2. Customer Journey Ownership

End-to-End Oversight:

While you won't write the ads, you

will own the customer journey

. You must ensure that the messaging and landing pages used by external partners align with Spark Solar's brand and result in high-intent customers.

Compliance & Quality:

Monitor partner activity to ensure all marketing is compliant and the "Spark Solar" experience is consistent from the first click to the final sale.

3. Internal Collaboration & Demand Planning

Cross-Functional Synergy:

Work closely with the

Head of Sales

and

Head of Call Centre

to align marketing delivery with business needs.

Geographical Targeting:

Accurately direct marketing spend to specific regions where the business requires the highest volume of appointments.

Call Centre Feedback Loop:

Analyse call centre conversion data to provide feedback to external partners, ensuring lead quality is constantly optimized.

4. Reporting & Analytics

KPI Accountability:

You will be monitored against three primary metrics:

Cost Per Booking

,

Cost Per Appointment

, and

Cost Per Sale

.

Data Analysis:

Use

Excel

(and ideally

Power BI

) to provide granular reporting on lead-to-appointment and appointment-to-sale ratios.

Requirements

Experience:

7+ years in Performance Marketing with a heavy focus onB2C Affiliate Marketing and Lead Generation for home improvements (e.g., Solar, Windows, Heating).

Analytical Prowess:

Excellent

Excel skills

are essential. You must be able to manipulate large datasets to find performance trends. Experience with

Power BI

is a significant benefit.

Stakeholder Management:

You must be highly personable and an expert communicator. You will be expected to present clear written and verbal reports to the Marketing Director and collaborate effectively with other department heads.

Proven Track Record:

Demonstrable experience managing multi-million pound budgets through external agencies or affiliate networks rather than in-house execution.

What We Offer

Salary:

50,000 - 70,000 based on experience.

Incentives:

Company performance-based bonuses tied to meeting KPI targets.

Impact:

A key leadership role within a fast-growing renewable energy company.

Benefits:

Flexible working, 22 days + bank holidays + 1 extra per year employed (up to 5 extra days).
Job Type: Full-time

Pay: 50,000.00-70,000.00 per year

Benefits:

Employee discount On-site parking Work from home
Experience:

Performance marketing: 7 years (required)
Work Location: Hybrid remote in Brighouse HD6 4AH