Job Description

Are you ready to own the strategy behind one of the Group's biggest commercial levers? As Head of Premier Customer Loyalty, you will take charge of our most valuable customer segment - a small percentage of customers delivering a major share of our revenue and growth.


This is your chance to shape how these high-value relationships are nurtured, scaled, and protected -transforming loyalty into a strategic driver of retention, advocacy, and long-term business performance. From personalised product journeys to unforgettable experiences, you'll ensure that our most important customers always receive the very best of what our brands have to offer.


You'll lead the vision, design, and delivery of a world-class loyalty experience - seamlessly integrated across all channels, products, and markets. With a seat at the commercial leadership table, you'll translate insight into action, strategy into growth, and loyalty into a measurable competitive advantage.

What you will be doing:

Own the Group-wide Premier Customer strategy, defining how we engage, retain, and grow our most valuable customer segment Hold direct accountability for the Premier Customer P&L, driving performance against key value drivers including revenue growth, retention, and cost efficiency Lead the end-to-end Premier Customer operation, ensuring seamless service delivery and operational performance across all touchpoints. Design and deliver a best-in-class customer journey, balancing personalisation, consistency, and compliance. Oversee the global events and experiences strategy for Premier Customers, ensuring programs strengthen loyalty, advocacy, and long-term value. Plan and deliver high-impact VIP events, experiences, and partnerships, aligning with brand and commercial goals. Partner with Managing Directors and Commercial leadership in each market to embed loyalty customer into growth strategies. Lead and develop a high-performing team that delivers with passion, precision, and innovation.

Who we are looking for:

We are committed to responsible gambling, and we are looking for people who can support our ethos. To apply to this post, you will:


Have a Master's or MBA in Business, Marketing, Economics, or Data/Analytics preferred, with training in Customer Experience, Digital Transformation, or Commercial Strategy an advantage. Have proven senior leadership experience within gambling, fintech, digital entertainment, or another highly regulated, data-led consumer sector. Have demonstrated track record in customer strategy, loyalty, or VIP/relationship management, with strong exposure to customer journey design and value optimisation Have excellent grasp of data, analytics, and performance metrics, using insight to guide decisions and prioritisation.

What we offer

Our roles offer more than just a job, you'll become part of the evoke family! We have created an environment where our people can thrive. Check out some of the fantastic benefits on offer: -

Financial: Competitive salary, pension, and bonus schemes. Hybrid working: Our Gibraltar-based employees can work from home up to 80% of the time with 20% of office time built in to ensure we get some face-to-face collaborative team time - and the chance for a coffee and a catch-up! Employees living in Spain and working in Gibraltar are required to work from the office 80% of the time. Holiday entitlement: Your 25 days holiday is topped up by 12 bank holidays. Family Support: Industry-leading maternity and paternity leave and paid time off if you have caring responsibilities. Life assurance: Safeguarding your financial future and offering peace of mind. Perks and discounts: Discounts at a range of high-street retailers. Healthcare: We prioritise your health and well-being, offering comprehensive healthcare benefits. Health & wellbeing: Tools and services to help support your well-being, including support with mental health and financial education. You will also have access to gym discounts and our cycle to work scheme.

More about evoke

We're a business that embraces change and progress. The power behind big name brands William Hill, 888 and Mr Green, evoke is the new name for 888 Holdings. Marking a new sense of purpose, direction and ambition for the business, there couldn't be a more exciting time to join us as we accelerate our journey to bring even greater delight to our customers with world-class betting and gaming experiences. That's the future. That's evoke.


At evoke, you'll benefit from flexibility and a culture built on trust. We'll give you the space to be yourself and the tools you need to protect our customers while they play. We'll invest in your future to help you develop your unique strengths and build a career that's right for you.

Apply

At evoke, we prioritise diversity, equity, and inclusion for the benefit of our company, employees, and communities. We foster a welcoming and safe workplace that values all forms of diversity and provides opportunities for growth.


Sound good? Then you belong at our place! The first step in the recruitment process is kickstarting your application, followed by an initial screening call and an interview stage.


Apply today to kickstart your application with the evoke Family!