Job Description

Description

Ocean Technologies Group (OTG) is seeking an experienced Head of Product Marketing to lead our global product marketing strategy and execution. This high-impact role is perfect for a strategic leader who can drive product positioning, develop go-to-market strategies, and execute successful product launches while managing a top-tier product marketing team.



As a strategic leader, you will collaborate across departments to shape OTG's messaging, ensure seamless product communications, and implement initiatives that align with our business goals. We are looking for a dynamic leader with a proven track record in product marketing, exceptional communication skills, and the ability to manage cross-functional initiatives in a fast-paced global environment.

Key Responsibilities:

Lead the Product Marketing team by coaching and mentoring members to apply external best practices and frameworks as experts in product marketing and growth marketing Define and communicate a unified view of Total Addressable Market (TAM), Serviceable Available Market (SAM), and market segmentation Track and report on our current market penetration and pipeline by market, region, and product Define and manage a prioritised overview of new business and cross-sell opportunities by market, region, and product Lead the creation, maintenance, and utilization of Buyer and User personas and workflow outlines Develop and maintain value proposition statements and messaging Define a suite of Key Performance Indicators (KPIs) and metrics that align with product marketing goals, and communicate results and drivers on a monthly basis Manage the Marketing Plan covering target sectors, core products, and growth countries Regularly present updated plans in response to changing market needs and results Report on and communicate the return on marketing investments and resources allocated to product retention, cross-selling, acquisition, recurring revenue targets, and campaign goals Establish effective two-way communication with the Product Team to understand and document the evolving competitive landscape and conduct win/loss analyses; agree on changes in product and go-to-market priorities based on insights Centralise and manage all planned initiatives as a comprehensive, ongoing program of work, and report on progress and impact monthly Contribute to the customer data strategy and lead management processes alongside Performance Marketing Oversee Content Marketing plans to support go-to-market activities while evaluating and selecting content partners Manage and ensure the effective use of analytics to track initiatives handled by the Product Marketing team Contribute to the outsourcing and partnership strategy in collaboration with Performance Marketing Support individual training and development plans aligned with essential competencies and knowledge requirements

Scope of decision making:

Coaching and training plans Sign off value propositions and messaging framework Sign off product and sector marketing plan Denne revenue opportunities and programme of initiatives

Key success measures:

Revenue growth aligned to sector and product goals Lead quality Market penetration vs opportunity Market reach

NPS scores

Product usage from marketing campaigns
Campaign ROI and success vs targets

Conversions rate between buyer journey stages
Product AC/ and Rolling Renewal Rate

Key interfaces beyond the marketing team

Analytics Team Product Management Senior Leadership Team Commercial leadership team Customer Success External agencies Content Marketing Agency

Proven track record in:

Leading the Marketing team Bringing external best practice into the team for growth and earning Delivering revenue growth marketing initiatives Market segmentation: Defining and sizing serviceable available markets and total addressable market value Tracking and communicating your differentiated market and value proposition Translating internal revenue goals and customer needs into Marketing plans Leading and tracking a team's activities to one global plan Demonstrating ROMI Building a detailed understanding of the customer and is the customer champion Working with Sales and Product teams to deliver successful customer buyer experience Using data and analytics to communicate opportunities, drive focus and inform plans Planning and executing both solutions led and product led Marketing initiatives Managing localised marketing plans, adapted to market needs, culture and language. particularly across APAC Communicating marketing goals and plans to stakeholders in an easy-to-understand way Communicating the impact of Marketing initiatives on revenue growth and customer retention via reports and reviews Managing change and conflict effectively

Key skills:

Coaching and mentoring Leadership skills to get the best from a team Decision making from data Adapts communication and content for the audience Leading global cross functional teams to delver Plan and programme creation and management skills Prioritisation and planning Briefing and delegating Allocating resource and budget aligned to priorities Collaboration and cross functional working

Skills, Knowledge, and Experience Required:

Extensive Marketing experience within a SAAS or solutions led B2B organisation including proven track record in Product Marketing Experience in leading a global Product marketing team Marketing Degree or recognised Marketing qualification Available to travel with notice for collaboration, training and team work with overseas colleagues Able to travel to central London office location for collaboration, training and team work

Knowledge of;

Strategic marketing frameworks e.g. SWOT and PESTEL, Buyer journey mapping The full marketing mix B2B marketing techniques for demand generation and customer retention Martech stack: Marketo, Salesforce, Tableau and Google analytics preferred What works in B2B marketing globally and across APAC countries Inbound and outbound Marketing techniques Customer buyer journey creation Content Marketing techniques Creating Value Proposition statements and customer messaging Creating persona and workflow profiles for buyer and user Budget and revenue management Lead generation conversion optimisation Questioning and customer discovery/research techniques

Behaviour

Loves momentum and can work at pace Confident facilitating workshops for alignment and decision making Ruthlessly organised and focused Approachable and collaborative Adaptable, tirelessly unblocks challenges Comfortable managing upwards and downwards Structured and systematic in their approach Able to work in high pressured situations Strong attention to detail Strong collaborator comfortable with deciding and communicating on what to and what not to execute Demonstrates resilience and logical decision making based on customer insight and data when under pressure Team player Fast learner Innovative and adopts a 'test and learn' agile approach as default

Benefits:

Private medical insurance Matching pension contribution up to 5% BUPA cash plan (to fund out of pocket medical costs) and Employee Assistance Programme (EAP) Life assurance
Further Benefits:We operate a remote working environment where we fully support remote working We enable internal mobility by posting all vacancies on our internal job board and encourage all Oceaneers to make their next move within OTG We offer a referral fee to Oceaneers who refer new Oceaneers that subsequently join OTG We provide a culture of continuous development and growth

About Ocean Technologies Group

The Ocean Technologies Group is a global learning and operational technology company dedicated to realising the potential of every seafarer and every ship.

The group is built on historic and iconic maritime brands with over 60 years' collective experience of helping the most successful ship operators achieve the highest standards of safety and operational excellence.



Together, our companies boast an unrivalled network of over 1,400 customers, 20,000 vessels and over 1,000,000 seafarers with the biggest data rich picture of learning and development behaviour in maritime history.



It is this collective knowledge, experience and ability to collaborate with our partners, that will empower the Ocean Technologies Group to help to make the industry safer, stronger and able to excel.