Job Description

Head of Sales and Marketing

Location: Nationwide Reports to: Chief Executive Officer Salary: up to 85k Contract Type: Full-time, Permanent

About Us

Stow Healthcare is a trusted care provider offering high-quality residential, nursing, and dementia care. We are committed to delivering compassionate, person-centred services that enhance the lives of our residents and provide peace of mind to their families.

Role Overview

We are seeking a strategic and creative Head of Sales and Marketing to lead our commercial and brand growth. This role is responsible for driving occupancy, enhancing our market presence, and ensuring a seamless customer journey from enquiry to admission. You will lead a high-performing sales team and oversee all marketing initiatives to position our homes as the preferred choice for both funded and self-funded residents.

Key Responsibilities

Sales Leadership

Lead, coach, and manage the sales team to maximise both funded resident opportunities and self-funded resident acquisition. Develop and implement a sales strategy that supports occupancy targets and revenue growth. Build strong referral networks with local authorities, healthcare professionals, and community partners.

Marketing Strategy & Execution

Develop and maintain a high-quality website that effectively showcases the business, highlighting its strengths and differentiators compared to competitors. Create and optimise a customer journey that maximises enquiry conversions, from initial contact through to admission. Drive enquiries through proactive marketing efforts, including the creation of hard collateral (brochures, leaflets, signage) and digital campaigns (SEO, PPC, email marketing). Develop a compelling social media presence that provides reassurance and peace of mind to families, showcasing the care, community, and values of the organisation. Design and execute marketing campaigns that align with each home's unique selling points, ensuring consistent messaging and brand identity across all channels.

Systems & Tools

Develop and implement a CRM system that effectively tracks and manages enquiries, supports follow-up processes, and improves conversion rates through data-driven insights and automation.

Performance & Insight

Monitor and analyse marketing and sales performance metrics to inform strategy and improve ROI. Stay informed on market trends, competitor activity, and sector developments to identify new opportunities. Collaborate with operations and care teams to ensure a consistent and high-quality customer experience.

Key Skills and Experience

Proven experience in a senior sales and marketing role, ideally within the care, healthcare, or hospitality sectors. Strong leadership and team development skills with a track record of delivering results. Expertise in digital marketing, brand development, and customer journey optimisation. Experience in CRM system implementation and management. Excellent communication, interpersonal, and stakeholder engagement skills. Commercially astute with a data-driven and customer-focused mindset.

What We Offer

Competitive salary and performance-based bonus Pension scheme Ongoing professional development and training A supportive, values-driven working environment

About Head Office - The Brew House

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Stow Healthcare Group Office is the head office for the business based on the Stowlangtoft Hall site.

The office comprises Group Operations, Compliance, Finance, Admissions Management and Human Resources.

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