Job Description

Head of Admissions will be responsible for growing the number of students in our school. This will be driven by delivering a distinctive, market leading and 'surprising and delightful' customer experience.

They will need to establish and inculcate a sales culture and mindset throughout the school starting with the school leadership and admissions teams. Ensure the whole school understand their part in the organisation's growth strategy through clear communication and interpersonal relationships.

Overall growth requires focus on both enrolments and retention of existing students.

Hours, Salary & Benefits:

Hours: Full time, year round, permanent, 8:00am - 4:00pm, 5 days per week.

Salary: 37,230.00 pa

Benefits:

Means tested staff discount 5% employer pension Complementary lunch during term time cooked on site by our inhouse chefs 25 days paid holiday + bank holiday Access to the group's counselling scheme Personal accident at work cover Shopping discount card Access to fully funded apprenticeships Discretionary Christmas stand down Opportunities for career development within the Wishford group of schools
:

Management of the admissions process:

To act as a key brand ambassador for the school, understanding the local market, the value proposition of the school and by appreciating the needs of parents and pupils To take responsibility for all aspects of the school's admissions process nurturing enquirers, applicants and offer holders through to enrolment To ensure all digital enquiries are complemented by excellent follow up to provide a first-class service for prospective parents To take the lead on admissions events including personal tours, open mornings and other similar recruitment events To build relationships with feeder schools, estate agents, relocation agents, key partners, affiliates and influencers in the local community to drive enquiries as determined by the Marketing and Admissions strategy To manage the regular reporting and forecasting of data to support monthly commercial analysis In conjunction with the Head and the POD, set stretching annual enrolment target Regularly monitor feedback generated through various mediums (mystery shop, online chat, WhatsApp, Voice of the Parent admissions survey); and take action to improve the admissions service based on customer insight Work closely with the overseas recruitment team and ensure compliance on visas and immigration, regulatory inspections and reporting to the local authority Support school teams to ensure strategies are in place to support a positive flow of pupils at each transition point.
Management of communications and events:

To develop, plan and create content to promote the school through all relevant channels Plan and deliver dynamic social media activity To assist in the design of communication and promotional material e.g. Play Group Flyers, Reception Taster Events etc To create conversion communications and email campaigns for all stakeholders within the pipeline and school community To oversee stock of printed publications and merchandise.
Events:

To lead the organisation and management of internal and external events that promote the school to prospective parents such as open days and coffee mornings To capture photography and video of internal events that can be used in comms/social media.
General:

Support the Pod Marketing Managers with marketing activity for the school.

Person Specification:

Skills, Capabilities, Attributes:

Be a nice person who is immediately likeable and can relate easily to others Enjoys and is energised by interacting with others Able to operate with autonomy and authority - should have good gravitas Excellent interpersonal and communication skills including the ability to deal with people on all levels with sensitivity, tact and diplomacy High level of numeracy and the ability to understand, manipulate and interrogate data to understand patterns, trends and gain commercial insight Ability to manage multiple stakeholders and work well within a team First class organisational and administrative skills Ability to remain calm under pressure and work to tight deadlines; systematic approach to tasks, with attention to detail Dedication to creating 'special moments' that exceed customer's expectations, that delight and surprise A keen eye for details and an interest in brand guardianship Confident and adept in use of Microsoft applications e.g. Word, Excel and various database systems Good levels of accuracy & attention to detail with own and others tasks
Experience:

Overall successful track record but with failures along the way Prior experience of managing direct customer contact ideally in sales and customer facing, serviced-based role, or sales Experience in use of customer database, customer relationship management tools and digital/online platforms Experience in managing communication campaigns Experience in managing events Experience in Marketing and/or Brand Management Previous experience of working in a complex, busy, service-driven culture ideally a school but this isn't a must-have Experience in use of technology apps, especially social media
To apply, please submit an application form which can be found on our website, here - https://wishford.co.uk/vacancy/head-of-admissions/

Job Types: Full-time, Permanent

Pay: 37,230.00 per year

Benefits:

Company pension Cycle to work scheme Employee discount Health & wellbeing programme
Work Location: In person