Job Description

Company:

On The Go Tours

Location:

Manchester, UK

Reports to:

Marketing Director

Position Type:

Full-time

Salary:

50-60k depending on experience

About On the Go Tours

At On the Go Tours, we're passionate about creating unforgettable travel experiences across 90+ destinations worldwide. As a fast-growing company selling multi-day travel experiences, we're committed to helping curious travellers discover the world with ease, authenticity, and expertly planned itineraries.

We're now looking for a results-driven Head of SEO to take our organic search performance to the next level--driving global visibility, high-intent traffic, and direct bookings.

The Role

This is a senior leadership role for an experienced SEO strategist who knows how to turn search demand into profit. You'll own the SEO roadmap end-to-end, with a particular focus on developing data-driven landing pages at scale, shaping our content strategy, and improving technical performance across our website.

You'll work closely with product, development, and marketing teams to deliver measurable growth--alongside a long-term strategy to secure category leadership in travel search.

Key Responsibilities

Strategic SEO Ownership

Lead and execute a global SEO strategy aligned with traffic, ranking, and revenue targets.

Act as the senior voice of SEO across the business, educating stakeholders and shaping priorities.

Data-Driven Landing Page Growth

Build scalable landing page frameworks powered by data and automation (e.g. destinations, itineraries, travel themes).

Write clear and structured requirements for developers, ensuring SEO scalability is built into the CMS and codebase.

Identify opportunities for new page creation based on search demand, competition, and commercial goals.

Content & Experience Strategy

Build a long-term content strategy that positions On the Go Tours as the most trusted and useful resource for tour planning.

Define SEO content briefs and frameworks for writers, editors, and external agencies.

Oversee ongoing content optimisation: E-E-A-T, on-page improvements, internal linking, schema, etc.

Technical SEO & Site Performance

Work with developers to deliver improvements across crawlability, speed, Core Web Vitals, indexation, structured data, and international SEO.

Lead regular site audits and continuously improve site health across all devices and countries.

Measurement & Reporting

Build dashboards, forecasts, and performance reviews for leadership.

Own SEO reporting across rankings, traffic, conversions, and ROI.

Champion a test-and-learn approach using data, experimentation, and insight.

What We're Looking For

5+ years of hands-on SEO experience, ideally in e-commerce, travel, marketplace, or multi-market sites

Proven success building programmatic or data-rich landing pages that drove traffic & bookings

Able to write detailed requirements and partner closely with developers

Strong experience leading content strategies, keyword frameworks, and page-level optimisation

A growth mindset: commercially driven, analytical, proactive, and experiment-oriented

Ability to turn large datasets into actionable strategies

Clear communicator who can influence senior teams and partner cross-functionally

Nice to Have

Experience with international SEO and hreflang

Travel or tourism industry experience

Familiarity with AI-powered content workflows, schema automation, or CMS architecture

Basic knowledge of SQL, Python, or data visualisation tools

Why Join Us

Shape the SEO future of a global travel brand with huge runway for growth

Work with a collaborative team that values data, initiative, and fresh thinking

Access to real development resources--this is a build & scale role, not a maintenance role

Be part of a company where curiosity, culture, and adventure are part of everyday life

Benefits:

Competitive salary

Up to 1-2 days working remotely.

Opportunities for professional development and career growth.

Collaborative and supportive work environment.

Travel discounts and perks.

25 days holiday

Employee Assistance Programme

If this sounds the right next role for you, please apply to us by sending your CV and a covering letter explaining why you are interested in our role to: recruitment@onthegotours.com

Job Types: Full-time, Permanent

Pay: 50,000.00-60,000.00 per year

Benefits:

Company pension
Work Location: Hybrid remote in Salford M3