If you're looking for a progressive and rewarding career and you thrive in a fast-paced, fun and team-orientated environment, then look no further!
Overview of Vax:
Our heritage-rich, expert-led business has always had the same goal: to prioritize innovation and to design easy-to-use products that seamlessly integrate into our customers' lives, offering reliable, quick solutions to cleaning homes, whatever the mess.
Vax has forged its reputation as a brand that focuses on the needs of its customers. Our culture of innovation is at the heart of everything we do and we work hard to constantly think of new ways to improve our products, ensuring that we deliver premium quality products for our customers.
Insight Executive:
Overview of TTI & Vax:
The Vax brand falls under the Floorcare division of TTI. With an incredibly strong heritage in Wet and Wash products; particularly Carpet Washing but also strong Cordless successes with innovative new product ranges such as our very recently launched HomePro Stick Vac range, Vax is one of the leading brands in both the Wet & Dry floorcare sectors in the UK.
Role Overview:
Within this Insight Team, you will be inspiring the business with thinking that drives transformational action. You will help create a competitive advantage for Vax through superior knowledge of our consumers and our market to drive growth in our business and market share. You will champion in-sight that makes a difference, actively ensuring the consumer is at the heart and, at the start of all our decision-making. By deeply understanding our consumers, anticipating their needs better and, building amazing products to meet these needs, we will create product experiences to delight our consumers.
The Insights Executive's role is primarily to support the Insight Team on projects with the Product Management team but also the wider business from Engineering/Advanced Development to Creative to ensure we deliver on our consumer's needs. You will support on insight projects that will result in best in class innovation and communication through both Qualitative and Quantitative approaches that are agency or internally led.
Key Requirement of the Role:
Ensure that consumer insights are at the foundations of business strategy and execution to grow sales, market share and build brand equity
Someone who champions the importance and value of insight as a key principle of product development, helping to support the delivery of robust insights that can be translated to shape the future of our products and NPD roadmaps
Working closely primarily with Product Management but also Advanced Development, Engineering, Creative and others to constantly explore new opportunities for business growth from initial product concept through to ATL development
Identifying and clearly defining business issues and opportunities and presenting them throughout the business including to the Senior Team
Supporting in the delivery of GfK data to the business through frequent reporting
Answering questions like: How will Cleaning change in the future? What does this mean for us? What would this new product mean to the business? Who is the target consumer for this product? How do we best reach them? What are they willing to pay for it? And...What's next?
Skill / Behaviours:
Have strong tenacity & resilience to drive initiatives forward
Excellent communication and presentation skills
Ability to build strong relationships across departments
Passionate for learning from and talking with consumers
Confident working with a variety of data sources
Able to connect the dots between multiple sources and translating that to the 'so what'
Support on the delivery of research projects from initial scoping/briefing through to the 'so what' on delivery (either internally or agency-led)
Detail-oriented in their output
Organisational and project management skills to ensure the meeting of deadlines
Approaches tasks from a consumer-first point of view
A genuine passion for research and insight combined with an analytical mind and a strategic thinker
Curiosity for what makes people tick and in the world in general
Able to cope with the demands of the job and run at pace - i.e. time pressures, workloads etc. as well as a dynamic environment and be able to flex and adapt
Experience / Education / Other:
Qual and Quant research methodology experience (including agency selection) either supplier or agency side would be beneficial
Experience in working in a deadline driven, fast paced environment
Experience of using GfK (or Nielsen/Circana/Kantar) would be beneficial
Educated to degree level (or equivalent - desired but not a prerequisite)
Full UK driving licence (some occasional travel may be required to attend research)
Potential for international travel
#LI-DM1
#Vax
#Hybrid
Vax is made up of people who have a shared understanding of our mission and vision. Our values define who we are and what we stand for;
Trust - We're experts and everything we do is based on brilliant knowledge.
Honesty - Our commitment to doing the right means we are always open and transparent.
Resilience - For decades, we have embraced change and been agile in what we do. We aren't easily discouraged.
Innovation - We're curious and explore opportunities, innovating to benefit our customers and business.
Valued - We are better when each of us feels included and respected for who we are and what we contribute.
Energy - We are positive thinkers, excited about what we do.
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