Job Description

Installer Marketing Manager

-------------------------------

We are currently looking for a

Installer Marketing Manager

to join our fast paced, evolving

Marketing

department.


You will be responsible for driving new revenue through targeted engagement and retention of installers, positioning VEKA as the systems house of choice. This role leads the development and activation of strategies designed to attract, nurture, and convert installers, using competitor insights, customer pain points, and a strong understanding of the installer journey to deliver a pull-through marketing approach.


The role manages the full lead lifecycle--from awareness to acquisition and conversion--while ensuring delivery against KPIs. A key focus is the growth and ongoing development of the VEKA Installer Programme, including campaign creation, communication management, and branded merchandise coordination to drive loyalty and long-term engagement.

The role also oversees the marketing and operational execution of Independent Network, including website management, event delivery, digital content creation, and budget ownership, while maintaining a strong brand presence across VEKA's online platforms.

What you'll do

------------------

Drive new revenue via installers. Deliver the installer strategy to drive awareness of the VEKA brand to installers focusing on key pain points, leaning into competitor insight and marketing understanding to drive a pull strategy for new VEKA installers. Activate and own tactical elements to strategy ensuring we are delivering on and exceeding KPIs. Manage the lifecycle of the lead from acquisition to conversion supported by the Sales Support Manager to ensure conversion. Grow membership of the Installer Programme via current database of VEKA installers and new installers. Create campaigns that drive awareness and growth positioning VEKA as the leading systems house for installers. Manage all installer communications via all channels, nurturing current members to ensure retention of them to the VEKA brand. Manage all merchandise for installers ensuring consistent message and delivery. Work with Customer Marketing Manager to ensure no cross over between VEKA database and customer databased to ensure VEKA partner relationships remain strong
Production of Digital/Video content to support installers.

Ensure all activity is being reported on to ensure we are tracking against KPI's whilst retaining oversight of bigger picture targets.

What you'll need

--------------------

Experience in planning, launching, and optimizing marketing campaigns that drive awareness and lead generation. Skilled in tracking KPIs, analyzing performance, and producing monthly reports to demonstrate ROI and marketing effectiveness. Understanding of industry dynamics and competitor positioning to drive differentiated campaigns. Experience managing websites and portals (CMS tools, SEO, UX optimization) to acquire leads and improve engagement. Familiarity with managing databases, segmentation, and lifecycle communications for lead nurturing and retention. Skilled in managing multi-channel communications (hubspot, social, direct mail) to engage different stakeholder groups. Capable of producing or overseeing creation of digital/video content to support campaigns and installer engagement. Understanding of how to leverage social media and digital platforms for brand building and acquisition. Proven experience in managing customer/lead lifecycle from acquisition through to conversion and retention. Ability to organize and deliver online/offline events such as AGMs, partner days, and network events. Strong financial acumen to handle marketing budgets and ensure maximum ROI Be proficient in: SEO, Adwords, GA4, HubSpot, Social platforms, Social ad platforms, CMS Management.

What you'll get

-------------------

Healthcare cash plan Employee assistance programme Life assurance (4x salary) Pension (6% employer contribution) Annual profit share Discounted gym membership Free fruit & coffee machines Subsidised vending machines Cycle to work scheme Holiday purchase scheme

What we do

--------------


VEKA has been leading the global development of PVCu window systems for over 50 years, through design, innovation and customer focus. With factories in over 40 countries across Europe, Asia and America, VEKA is the world's largest manufacturer of extruded PVCu products.



At VEKA, we are more than just a workplace; we are a global community of passionate individuals dedicated to excellence. We are innovators, constantly pushing boundaries to shape the future of our industry. We are collaborators, creating a culture of teamwork, accountability and mutual support. We are committed to the growth and development of our people because we believe that when our employees thrive, so does our organisation.

#WeAreVEKA - Are You?

VEKA embraces diversity and inclusion, welcoming applicants from all backgrounds. Join us in cultivating a workplace that celebrates individuality and promotes collaboration.