Job Description

Interactive Experience Creative Lead

========================================


Location (Country-County-City) UK-Greater London-London
Job Locations UK-Greater London-London
ID
2025-9116
Employment Type
Full-Time
Offer/Contract Type
Fixed End Date/Seasonal
Location Name
Arbor Building - London

What you'll bring to the team

---------------------------------

Location:

London

Division:

Creative

Contract Type:

Fixed term (Maternity Cover)



Are you ready to design the future of fun?



We're on the lookout for a visionary

Interactive Experience Creative Lead

to join our global Creative team during a key maternity cover period. This is a rare opportunity to shape world-class,

story-driven attractions

- blending

storytelling, technology and play

in truly unexpected ways.



You'll lead the creative charge on large-scale,

interactive and immersive experiences

, with a focus on LEGOLAND and other major IPs across our global family of brands.

What You'll Do

Lead the Creative Vision

: Drive the concepting, development, and delivery of interactive guest experiences across our theme parks, gateway attractions, and new products.

Design with Purpose

: Craft guest-centred, intuitive, and imaginative physical-digital experiences that push boundaries in immersive design.

Prototype & Playtest

: Bring concepts to life with digital and physical prototypes--then playtest, refine, and repeat.

Collaborate at Scale

: Work hand-in-hand with Creative Technology, Digital & Data, Product teams, and world-class external partners.

Gamify & Innovate

: Pioneer playful, layered narrative systems and gamified experiences in location-based environments.

Communicate Creatively

: Own UX flows, experience maps, interaction models and storytelling treatments to share your vision clearly across the business.

Oversee Excellence

: Guide external vendors and partners to deliver high-quality output that meets our creative and brand standards.

Who You'll Work With

You'll collaborate closely with:

The

SVP, Global Brand

and

Creative Strategy Director

to ensure brand alignment. Our

Product Delivery Team

and

Regional MDs

to deliver experiences that are as operationally viable as they are magical. A global cast of creatives: ECDs, designers, producers, strategists, and more.

Qualifications & Experience

--------------------------------

What You Bring

Proven experience as a

Lead

or

Creative Director

or in a similar leadership role within a

creative agency, entertainment company, or immersive attractions industry

. Significant experience in

interactive experience design

and

gamification

- from conception to development and realisation. Demonstrated success in leading large-scale, multidisciplinary creative projects from concept through execution. Deep understanding of

branding, storytelling

, and

immersive design

principles. Strong knowledge of the

theme park

and

entertainment

industry, including emerging trends, technologies, and guest experience standards. Exceptional leadership skills with a proven ability to inspire, mentor, and grow creative teams. Excellent communication and presentation abilities, with experience engaging senior stakeholders and external partners. A strong portfolio showcasing innovative creative work and measurable business impact.

Leadership Behaviours We Value

Soulfully Curious

- You ask great questions, learn fast, and think big.

Results Focused

- You drive projects to impact and never lose sight of the guest.

Extraordinary Teammate

- You lift others, share generously, and collaborate instinctively.

Develops People

- You coach, mentor, and help your team grow.

Why Join Us?

You'll play a pivotal role in delivering

flagship global attractions

that are loved by millions. You'll work in a creative, collaborative, and genuinely playful environment - where no two days are ever the same, and where your ideas can truly come to life.


Ready to build the next generation of interactive magic?

Apply now and bring your imagination to life.

Benefits

------------

Pay Range

-------------

Competitive