Job Description

Join Axon and be a Force for Good.

At Axon, we\'re on a mission to Protect Life. We\'re explorers, pursuing society\'s most critical safety and justice issues with our ecosystem of devices and cloud software. Like our products, we work better together. We connect with candor and care, seeking out diverse perspectives from our customers, communities and each other.

Life at Axon is fast-paced, challenging and meaningful. Here, you\'ll take ownership and drive real change. Constantly grow as you work hard for a mission that matters at a company where you matter.

Your Impact

This role provides a unique opportunity to join a team where your work will drive direct and meaningful results for the business. You will have the advantages of a small, agile team, plus the backing and benefits of a profitable, publicly traded company. You\'ll work with a nimble in-region sales and marketing team, plus have the support of a centralized marketing function.

As an International Marketing Manager, you join the growing Global Marketing team at Axon focused on selling life-saving solutions to the public safety and security agencies across the globe. What makes Axon a truly special place is that you get to see the real impact of what you do every day...you\'ll even hear from customers saying how our products save lives. The better we do our jobs, the more lives we can save and the better we can protect global communities.

What You\'ll Do

Location: Amsterdam or London
Reports to: Senior Director of Growth & Global Marketing
Direct Reports: 0

• Execute Growth Marketing Plans

• Act as a market expert, drawing from research, competitive intelligence, and customer insights
• Execute on the marketing strategy for UK and Northern Europe
• Understand disparate country concerns and cater marketing tactics to suit different stages o f market penetration per county
• Develop awareness, leads, and pipeline to grow adoption of a portfolio of products in your markets
• Plan and Execute Marketing Campaigns & Events

• Work collaboratively with the events and digital teams to plan, manage and help execute events (in person, hybrid and webinars)
• Develop short and long-tail marketing campaigns centered around case-studies, video content, sales enablement material, digital campaigns, and PR/comms strategies
• Create and implement new ideas on how to better reach our audiences and key personas using various channels and content mediums
• Execute consistent and meaningful customer experiences/events with the ultimate goal of driving new and continued business
• Track ROI, engagement, and audience feedback to measure results, assess opportunities for improvement, and optimize marketing campaigns and events
• Sales Enablement

• Think strategically about Axon\'s go-to-market motion and market landscape in order to enable on the best ways to position products and services, and against competition
• Develop account strategies in partnership with sales team that allow cross-sell and upsell of products
• Develop field-facing enablement assets
• Create sales playbook content aligned to priority selling scenarios
• Measure Key Results

• Measure and report on how marketing tactics are driving to KPIs including pipeline created and influenced, and closed bookings
• Leverage data to understand what marketing activities are effective and when to pivot to new strategies when required
• Demonstrate the ROI effectiveness for all of your marketing programs and devise plans to continuously optimize
• Track results in consumable reports that can be shared with key stakeholders to demonstrate benchmarks and ongoing performance
• Manage Relationships

• Collaborate with our agency partners by coordinating media, co-marketing, and customer reference opportunities
• Manage internal relationships to create cohesive product launch plans, adapt content to your markets, and work as a key partner to the sales team

What You Bring

• Bachelor\'s degree or equivalent practical experience
• 5+ years of marketing experience, ideally at a SaaS or technology company
• Experience managing events
• Expertise in Salesforce, Pardot, Google Analytics and content management systems
• Excellent interpersonal skills with the ability to speak and write English fluently
• Experience working with customers in the UK or Europe

Don\'t meet every single requirement? That\'s ok. At Axon, we Aim Far. We think big with a long-term view because we want to reinvent the world to be a safer, better place. We are also committed to building diverse teams that reflect the communities we serve.

Studies have shown that women and people of color are less likely to apply to jobs unless they check every box in the job description. If you\'re excited about this role and our mission to Protect Life but your experience doesn\'t align perfectly with every qualification listed here, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

Important Notes

The above job description is not intended as, nor should it be construed as, exhaustive of all duties, responsibilities, skills, efforts, or working conditions associated with this job. The job description may change or be supplemented at any time in accordance with business needs and conditions.

Some roles may also require legal eligibility to work in a firearms environment.

Axon\'s mission is to Protect Life and is committed to the well-being and safety of its employees as well as Axon\'s impact on the environment. All Axon employees must be aware of and committed to the appropriate environmental, health, and safety regulations, policies, and procedures. Axon employees are empowered to report safety concerns as they arise and activities potentially impacting the environment.

We are an equal opportunity employer that promotes justice, advances equity, values diversity and fosters inclusion. We\'re committed to hiring the best talent - regardless of race, creed, color, ancestry, religion, sex (including pregnancy), national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, genetic information, veteran status, or any other characteristic protected by applicable laws, regulations and ordinances - and empowering all of our employees so they can do their best work. If you have a disability or special need that requires assistance or accommodation during the application or the recruiting process, please email . Please note that this email address is for accommodation purposes only. Axon will not respond to inquiries for other purposes.

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