Office (50%)/Field (50%)
Ideal Candidate will live in the UK, with proximity to the London Showroom and ability to travel to events and other work locations
Summary:
Perennials and Sutherland, LLC is one of the most respected and iconic names in the exclusively to-the-trade, luxury home furnishings, textiles and accessories market. Our company has dedicated over four decades to working with the very best in the design world to create and market truly unique and exquisite products. Everything we do, and the elite clientele we serve, is dedicated to making life more beautiful. Environments for life--architectural, landscape and beyond--are what we live and breathe, each and every day. Ours is more than a life of producing and selling products. Our people share a passion for creativity, design and art that is central to our daily lives. It's not just what we do but what we love.
Objective:
The role of the International Marketing Manager is to drive traffic and brand awareness to all local markets working in conjunction with showrooms, international public relations agencies, and trade shows. This role requires a diverse skill set that includes client-facing networking, business management skills, creative thinking, and logistical problem solving.
Key Responsibilities:To act as an ambassador for the business, and promote Perennials and Sutherland services and product offerings
Serve as the liaison between international exhibitions and trade show organizations
Oversee planning and logistics for exhibition spaces
Liaise with international PR agencies in regards to media requests (e.g. quote requests, image requests, interview scheduling)
Assist with marketing deadlines in regards to annual shows (e.g. Monaco Yacht Show, Paris Deco Off, Stoff Fruhling)
Work in tandem with Trade Director, Europe, Victoria Paris to assess new business opportunities and develop strategic partnerships with industry related businesses within our markets to drive local brand awareness
Promote and establish Perennials and Sutherland name in new markets through promotional strategies such as coordinating Pop Up locations in emerging cities
Research, suggest and manage specific events pertaining to each particular market, coordinating with UK, Munich, and Milan showrooms
Supervise event set up, including hiring of caterer, rental company, entertainment, and related vendors
Supervise and track annual event budgets per region
Supervise and track annual international print publication advertising schedules and budgets
Ensure that all marketing materials used in the field are in line with our brand identity
Track and analyze the performance of all showroom events
Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
Identify effectiveness and impact of regional marketing initiatives with tracking and analysis, and optimize accordingly
Present ideas to sales teams, and communicate with senior leaders about marketing programs, strategies, and budgets needed to support
Assist with the execution of social media campaigns for UK, Munich, and Milan showrooms
Research and present regional influencers for social media partnership consideration
Outreach to approved influencers and manage potential partnerships
Apply directly to the position on the Perennials & Sutherland Careers Site: https://www.perennialsfabrics.com/careers/
Whether it's the executive who offers visionary leadership, or the sales professional who won't settle for less than perfection, a business needs great people and a collaborative environment to thrive. We maintain, develop, and inspire talented professionals and craftsmen. Our investment in people, equipment, and facilities results in a positive engaging workplace and gives our company a competitive edge in the marketplace. We believe deeply that the "right" people are our greatest asset. We offer careers for smart, creative, high energy people driven to contribute in a team environment where everyone can win. We foster potential, celebrate success, and support every colleague.
Perennials and Sutherland, LLC employees enjoy a vibrant office culture, welcoming and inclusive executive team, and fantastic work-life balance.
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