Job Description

about us

itsu [grocery] is looking for a driven International Noodles Strategist to join its ever-expanding international team.

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the ideal candidate:

a self-starter with a strategic brain agile. Each country needs to be treated differently and independently of the others, whilst maintaining brand consistency globally 3+ years' experience in an FMCG business in brand management. International experience is a must category management and customer marketing management is ideal highly organised with exceptional attention to detail & accuracy a team leader, able to build & maintain successful working relationships both internally & externally pro-active, identifying issues and preventing them as or before they arise flexible with a 'can do', friendly attitude. Our business is constantly changing! Fluency in another language is desired [German, French, Dutch, Spanish]
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about us:

itsu is a crusading, dynamic, & fast-growing chain of Asian-inspired healthy food shops. itsu [grocery], brings the itsu vision into retail and wholesale, worldwide.


An exciting new position has been created for a bright, determined person to join itsu [grocery] to pioneer marketing for the NOODLE PROJECT across Europe.


The NOODLE PROJECT covers itsu's groundbreaking range of contemporary, additive-free, authentic and delicious Japanese miso broth & rice'noodle cups and packet snacks. The range has been created in partnership with MasterChef's Monica Galetti to be healthier, convenient, delicious, and a radical alternative to instant noodles.


You will be reporting directly to the International Director and work closely with the Marketing Director and Noodle Project Director

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D&I statement:

itsu [grocery] is committed to building a diverse, equitable and inclusive organisation. We encourage applicants from a wide range of backgrounds to apply for all of our opportunities.

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When applying for a role with us, please remove your: full name, name of University/School, address, email address and any photos of you on your CV and covering letter. non-anonymised CVs may not be reviewed.

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scope of the role:

Overarching responsibilities include building and implementing brand & marketing strategies and managing budgets across 5 Key Markets: Ireland, Netherlands, Germany, Spain & France.

strategy & category you will develop a robust understanding of international consumers, brand perception, retailers, and competitors within the instant noodle category across the 5 key markets you will use this knowledge to develop & implement through the line marketing plans for each market, working closely with the brand team to execute you will buy and analyse data for key markets to build compelling sell-ins to retailers & inform the broader international noodle project strategy you will advise on the right promo mechanics & RRPs in each market implementation & analysis: you will work closely with retailers and distributors to deliver best in class in store activation and sampling campaigns you will establish our marketing agency partners and support structure in each market to deliver impactful ATL and BTL plans including influencer partnerships you will manage our partnership with MasterChef international including activation and leveraging MasterChef's existing trade relationships you will manage the critical path for all activations you will analyse the ROI/performance against KPIs for all activities and report back to the business regularly, recommending actions for future improvements You will take ownership of all international trade shows from concept to execution including design, build, costings, stock, staffing etc. budget you will manage the noodle project international marketing budget you will be responsible for reviewing the monthly noodle project marketing numbers ensuring that spend has been correctly captured & work closely with the finance team to amend any discrepancies you will work closely with the international team & distributors to ensure the most effective use of this spend and report back regularly to the business on the shape of the budget allocation per market
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what we offer:

The opportunity to drive meaningful change & directly influence the growth of itsu [grocery]s international business. Competitive salary Competitive bonus scheme 25 days holiday + bank holidays (two bank holidays are interchangeable for other religious holidays) Health insurance Company pension scheme Opportunity to work from abroad 50% employee discount in itsu shops Free itsu lunch Discounts at major retailers A sizeable training budget to support your ongoing development
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we want to hear from you:

* start date: Asap