Job Description

We are Global Brands Ltd - the leading independent drinks brand development business that owns, markets and distributes an enviable collection of products across the RTD/RTS, spirits, soft drinks and beer categories.



We've developed some of the best performing brands in the market place such as VK, HOOCH and Franklin & Sons.



Our recipe for success involves spotting market trends early, knowing our customers' business goals and needs, and having expert buying, marketing and sales teams.



At Global Brands, we are more than just beverages; we're curators of experiences that enhance moments and forge connections. Our extensive range of brands, known and loved by many, is a testament to our commitment to quality, innovation, and excellence in the drinks sector.



Our Head Offices are based within our own award winning 4-star Hotel CASA in Chesterfield, North East Derbyshire.

Role overview

We are seeking an experienced and commercially astute sales leader to take on the key strategic role of

International Sales Manager - Western & Northern Europe

.



In this role, you will drive profitable growth across assigned European markets. You'll be responsible for building strategic partnerships, achieving sales targets, and expanding market presence through effective distributor and customer relationship management. The ideal candidate will be highly commercially minded, entrepreneurial, and skilled at influencing stakeholders across complex, matrixed environments.

Key responsibilities and skills

:

Market Development:

Identify and pursue opportunities for growth by implementing commercial strategies and managing local execution across multiple channels and categories within each market.

Distributor & Customer Management:

Build and sustain strong, collaborative relationships with distributors, key accounts, and retail partners to deliver joint business plans.

Sales Strategy Execution:

Translate global sales strategies into actionable regional plans aligned with overall business goals.

Commercial Ownership:

Oversee budgets, forecasts, pricing, promotional investment, and margin performance to ensure profitability.

Cross-Functional Collaboration:

Partner with Marketing, Finance, Operations, and Supply Chain teams to ensure seamless delivery and alignment across functions.

Travel:

Willingness to travel internationally 30%-50% of the year, particularly during key seasonal periods, trade events, and planning cycles.

Commercial Acumen:

Demonstrated financial insight and a results-driven mindset.

Entrepreneurial Drive:

Proactive, innovative, and agile in identifying opportunities and addressing market challenges.

Industry Knowledge:

Knowledge of the global drinks or alcoholic beverage industry is advantageous. Strong experience in FMCG or branded consumer goods will also be considered.

Networking & Influencing:

Strong interpersonal and communication skills with the ability to build rapport, influence senior stakeholders, and navigate complex organizations.

Matrix Management:

Proven ability to operate effectively across multiple functions and regions.

Experience & Attributes

Ideally, 5+ years of sales experience, preferably within international drinks, FMCG, or consumer goods sectors. Strong experience managing distributors/wholesalers or key retail/chain customers is also valuable.


Energetic, self-motivated, and resilient. Strategic thinker with strong execution capabilities. Comfortable operating in fast-paced, dynamic environments. High cultural awareness and adaptability to diverse global markets.

The Package

:


Highly competitive salary package including performance-based incentives Travel expenses Company pension Healthcare scheme 25 days holiday Death in service (after 12 months)

http://www.globalbrands.co.uk



http://www.franklinandsons.co.uk

Global Brands Ltd proudly manages its Talent Acquisition and onboarding processes in house. Please no Recruitment Agency enquiries.

Global Brands Ltd. celebrates diversity and is an equal opportunity employer, welcoming applications from all backgrounds.

Please advise us if you require any adjustments during the interview process.

Job Category:

International Sales Manager

Job Type:

Full Time

Job Location:

Birmingham leeds Manchester