Overview:
We have an excellent opportunity available within our Brand Marketing team for you to grow your career and make a difference at Birds Eye! A pivotal role in the Brand Marketing team, where you'll be required to support the Cluster Brand Marketing Team in projects and key activities through passion for food, our brands, and consumers.
Responsibilities:
Reporting to the Marketing Manager, as the Cluster Junior Brand Manager you'll be accountable for supporting the wider agenda, while working collaboratively to support the delivery of our Must Win Battles (MWB). You'll manage the day to day, including providing all relevant information to the team, support with product samples and collateral for sell ins/brand conferences. Then as you develop, the breadth of this role provides an opportunity to work on specific projects under the portfolio.
Other responsibilities will include:Cross functional team collaboration to achieve brand targets and goals
Manage activities on-time and to budget
Monthly tracking of internal and external performance using various data sources
Competitor analysis - bringing the outside in
Management of A&P spend and tracking
Product reformulation
Launch EPD & NPD to drive brand growth and penetration
Lead projects through an internal stage gate process and gaining internal alignment with senior stakeholders
Qualifications:
You're a passionate marketing individual with an interest in the food industry and has previous experience of working in a similar role within FMCG. You're used to working in a demanding fast paced environment and handle the challenges that come with that. You're a confident communicator, able to influence and challenge stakeholders in the right way. You're empathetic and curious towards consumer behaviour and work well with the wider team to learn and test great ideas. IF all that wasn't enough, you're also -
An analytical thinker who can prioritise and work with multiple priorities
Experience of working on marketing projects such as changing packaging artwork & supporting the creation and launch of new products.
Some consumer behaviour understanding and familiar with insight / data tools such as Nielsen & Kantar.
* Understanding of the UK retail environment including promotional tools instore.
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