Job Description

PLEASE ONLY APPLY IF YOU HAVE HANDS-ON EXPERIENCE RUNNING META & TIKTOK ADS FOR E-COMMERCE BRANDS

We're looking for a Junior Paid Media Specialist to support and execute high-performing

Meta and TikTok ad campaigns

across Coconut Lane and Cocopup -- two fast-growing, female-founded DTC brands in the fashion and pet accessories space.

This role is perfect for someone with experience in Meta and TikTok Ads who wants to take ownership of campaign performance, help drive growth across two creative and community-led brands, and grow into a confident, strategic media buyer.

Location:

Hybrid (2-3 days in Witney, Oxfordshire Office required)

Type:

Full-time

Salary:

27,000-35,000 DOE

Start Date:

TBC

Reports To:

Marketing Lead

What You'll Be Doing

Set up, manage, and optimise

Meta and TikTok ad campaigns

with a focus on ROAS and new customer acquisition. Managing a combined Meta Budget across both Brands of >200k per month. Analyse campaign performance and spot trends, bottlenecks, and opportunities for scaling. Create and maintain weekly performance reports with clear insights and next steps. Support

creative strategy

and testing -- using data, trends, and competitor research to inform creative briefs. Collaborate with the in-house creative team to ensure ads are engaging, on-brand, and designed to convert. Keep up to date with platform changes, industry trends, and best practices to keep our strategy cutting-edge. Work closely with the e-commerce team to understand and influence on-site conversion rate and average order value, helping optimise landing pages and user journey to improve campaign effectiveness.

What You'll Need

Minimum 12 months

hands-on experience running Meta and/or TikTok paid ads

for e-commerce brands (agency or in-house). A solid grasp of key e-commerce performance metrics (ROAS, CPA, MER, CTR, etc.). Confident in analysis and reporting. A test-and-learn mindset -- curious, data-driven, and constantly looking to improve results. Strong communication skills and an organised, proactive approach to work. Interest in lifestyle, fashion, or pet brands -- bonus points if you're already a Coconut Lane or Cocopup customer! Meta Blueprint and TikTok Ads certifications are a plus but not required.
You'll be joining a passionate, creative, and supportive team that values initiative, experimentation, and performance. This is a great opportunity to grow with two exciting brands and get real ownership over paid media strategy from day one.

Job Types: Full-time, Permanent

Pay: 27,000.00-35,000.00 per year

Benefits:

Employee discount On-site parking Work from home
Schedule:

Monday to Friday
Ability to commute/relocate:

Witney, OX290YG: reliably commute or plan to relocate before starting work (required)
Work Location: In person