About the role
As a results-driven Key Account Manager, you will build strong relationships with customers, helping them grow their businesses and positioning Booker as their preferred wholesale catering partner.
You will drive sales and volume growth with both existing and new group customers by identifying opportunities and delivering tailored catering solutions.
There will also be a requirement to manage and lead tender proposals through to submission working in collaboration across internal depts to support completion. By staying attuned to customer feedback, you will ensure their voices are heard across the business, contributing to the continuous improvement of our catering proposition.
You will be responsible for
Execute strategic sales plans to achieve company targets
Build and maintain strong customer relationships with regular diarised updates
Identify opportunities to increase repeat basket spend with existing customers
Own the commercial proposition with regular price reviews where applicable
Identify new market opportunities and expand group customer base
Collaborate effectively with the branch support team to drive customer satisfaction
Understand the food service market and engage new customers and increase sustainable market share
Maintain excellent product knowledge and understand profitable, sustainable product mixes
End to end tender proposals through to submission
Provide exceptional customer service and support
Monitor and report on sales performance, adjusting strategies as needed
Stay updated on industry trends and competitor activities
Provide constructive feedback through appropriate channels
Role model the win together behaviours
Align sales strategies with business objectives through feedback to the product team
You will need
Experience relevant for this job:
A proven success in business development and B2B sales within group customers
Experience in the catering wholesale or hospitality with exposure to tender completion
Ability to learn local catering industry and market dynamics
Proficiency in Microsoft Office 365 and confidence in using data and tools to inform strategy
Enthusiasm for the catering industry and a commitment to excellence
Self-motivated and goal-oriented, with a strong desire to achieve targets
Excellent verbal and written communication skills for effective interaction with customers and team members
Ability to adapt to varying external and internal stakeholders
Capability to work independently and as part of a team
Relevant skills relevant for this role:
Active listening to understand customer needs and provide solutions
Relationship Management: Quickly build rapport and understand customer drivers, adapting your style as needed
Resilience: Handle rejection and maintain a positive attitude, learning and adapting from each situation
Knowledgeable: Quickly understand our products, club cards, and rewards to overcome challenges
Agile: Adapt focus quickly, especially regarding competition, to meet customer needs
Positive Attitude: Maintain a proactive, can-do approach and demonstrate a growth mindset
Organised: Plan daily activities and prioritise effectively
Collaborate/Influence: Challenge effectively while maintaining strong cross-functional relationships to achieve common goals
Be a team player, sharing experience and knowledge
Confident in presenting to a wider audience
About The Company
Booker is the UK's leading food & drink wholesaler. We are privileged to serve independent retailers, caterers and small businesses, from locations across the country. We operate over 190 cash and carry branches, eight distribution centres, five Best Food Logistics sites, as well as six support centre locations across the UK.
Diversity, equity and inclusion (DE&I) at Booker means that whoever you are and whatever your background, we always want you to feel represented and that you can be yourself at work. In short, we're a place where Everyone's Welcome.
We know life looks a little different for each of us. That's why at Booker and Best, we always welcome conversations about flexible working. Some people are at the start of their careers, some want the freedom to do the things they love. Others are going through life-changing moments like becoming a carer, nearing retirement, adapting to parenthood, or something else. So, talk to us throughout your application about how we may be able to support you.
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