Job Description

For a Large, High-Volume, Multi-Location Google Ads Account

Hybrid Role: Strategy + Hands-On Co-Execution

Contract Length: 1 Month

Hours:

~15-20 hours/week

Format:

Weekly working session + async support

Start:

Immediately

Role Summary

We are hiring a

senior PPC strategist

to support, refine, and co-execute a targeted 1-month optimisation sprint on a

large, complex, multi-location Google Ads account

operating across major US markets.

Account Scale & Complexity (without naming brands)

The account you will work on involves:

Dozens of active campaigns across 15+ major US cities

High daily spending levels (4-figure daily budgets across multiple markets)

Massive search and conversion volum

A mix of branded search, high-intent non-brand, and PMax

Seasonal and event-based campaign layers

Millions of impressions and six-figure monthly click volumes

Large keyword inventory (>2,500 keywords) and extensive negative lists (>2,000 negatives)

This is not a simple e-commerce or small local business account. It is a

national, high-velocity, high-intent account

with real complexity.

We already have a full internal audit and an initial optimisation roadmap. Your role is to

validate it, refine it, and co-execute its implementation

with our internal PPC manager.

This is a

strategic + hands-on hybrid role

-- the goal is to produce tangible improvements within one month with weekly deliverables.

Key Responsibilities (Month Scope)

1. Strategic Validation & Re-Prioritisation

Review our full internal audit and recommendations Validate and refine the strategic direction Re-prioritise actions based on impact and feasibility Provide senior-level direction on structure, bidding, match types, RSAs, PMax, and audience strategy
Deliverable: A concise validation + prioritisation summary.

2. Weekly Hands-On Optimisation (In Collaboration With Our Team)

This is not a purely advisory role. You will

actively participate

in key optimisation tasks, alongside our PPC manager:

refining campaign structure (brand vs non-brand; multi-city setup) improving RSA quality and messaging tightening match types and promoting high-value queries co-running search term audits and pruning restructuring negatives into shared lists adjusting bidding strategies (Max Conv ? tCPA where sensible) improving device/location/schedule settings optimising PMax asset groups, signals, and exclusions mapping landing pages to appropriate intents helping execute selective rebuilds or restructures
You execute the

high-impact items together

-- not just telling the team what to do.

3. Weekly Strategy & Planning

Each week you will deliver:

the week's optimisation priorities the 3-5 essential actions to complete performance concerns and how to fix them spend allocation guidance across markets recommended tests and experiments what to monitor closely for the following week
Your planning must be sharp, actionable, and realistic.

4. Weekly Performance Review & Insight

Using weekly data provided by the internal team, you will:

identify emerging risks find gaps in efficiency highlight where CPC/CTR/QS can be improved propose budget shifts and allocation changes flag non-brand opportunities diagnose issues in campaign behaviour guide improvements to PMax and Search synergy
This ensures

continuous, senior-level oversight

throughout the month.

5. Structural & Framework Development

By the end of the month you will have helped build:

a scaled, clean campaign architecture across all major markets a bidding approach by city and intent level a PMax signal framework a message testing framework for RSAs structured negative keyword governance a weekly optimisation rhythm the internal team can maintain a city-tiering model for budget allocation

Required Profile

7-10+ years in PPC Experience leading

large, multi-city accounts with high spend and high intent

Expert-level knowledge of smart bidding, match types, and PMax Strong communicator, highly structured Able to collaborate and co-execute Comfortable with fast-paced, high-impact optimisation sprints

Before Applying -- Important

This project has

strict weekly deliverables

, defined upfront, and mutual expectations regarding progress and documentation.

If you cannot commit to a structured, time-bound optimisation sprint with clear weekly outputs,

do not apply

.

Please send your CV and a short overview of your experience with multi-location or high-volume accounts, including number of cities/markets and monthly spend!

This is a terrific opportunity for an innovative, driven and passionate freelancer to join our growing and dynamic Makerz team. EMAIL US AT work@makerz.co.uk

Job Type: Fixed term contract
Contract length: 1 month

Pay: 350.00-550.00 per day

Benefits:

Flexitime Work from home
Application question(s):

Describe one example of a large, multi-location Google Ads account you've managed. Include number of cities/markets and monthly spend
We are specifically looking for experience with large, high-intent accounts, not small business setups.

Work Location: Remote