We are seeking a dynamic and detail-oriented Marketing Specialist to join our team. The ideal candidate will be responsible for developing and executing innovative marketing strategies across various digital platforms to enhance brand visibility and drive engagement. This paid position offers an excellent opportunity to utilise your expertise in digital marketing tools and analytics, contributing to the growth of our organisation. Applicants should possess a strong understanding of online advertising, media buying, and data analysis to optimise campaign performance effectively.
Responsibilities
Plan, implement, and optimise PPC campaigns using platforms such as Google Ads, Google AdWords, and DoubleClick.
Manage social media accounts, creating engaging content and scheduling posts across channels including Facebook Advertising.
Conduct media buying activities to ensure maximum reach and return on investment for advertising campaigns.
Monitor and analyse campaign performance using Google Analytics and Google Tag Manager, adjusting strategies accordingly.
Develop SEO strategies to improve organic search rankings and increase website traffic.
Oversee the creation of compelling marketing content tailored to target audiences.
Collaborate with cross-functional teams to align marketing initiatives with organisational goals.
Stay updated on industry trends and emerging digital marketing tools to continuously enhance campaign effectiveness.
Skills
Proven experience with Google Ads, Google Analytics, and Google Tag Manager.
Strong knowledge of social media management tools and Facebook Advertising platform.
Expertise in media buying, PPC campaign management, and optimisation techniques.
Familiarity with SEO best practices and digital marketing strategies.
Ability to analyse data insights to inform decision-making processes.
Excellent organisational skills with the ability to manage multiple campaigns simultaneously.
Creative thinking with a keen eye for detail in content creation and campaign execution. This role offers an exciting opportunity for a motivated marketing professional eager to leverage their skills in a fast-paced environment while contributing significantly to organisational growth through innovative digital campaigns.
Job Types: Full-time, Part-time, Permanent
Pay: From 26,000.00 per year
Work Location: Hybrid remote in Rugeley WS15 2FU
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