Job Description

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About the Team

Miro's Product Marketing team shapes how the world thinks about, adopts, and gets value from Miro. We are responsible for crafting and packaging Miro's product story and taking it to customers with impactful go to market approaches, built in partnership across teams at Miro. Successful Product Marketers at Miro are curious, customer centric, creative problem solvers, operate with end to end ownership of their domain, and can seamlessly shift from storytelling to strategy to tactical marketing execution to drive outcomes.


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About the Role

We're seeking an exceptional Lead Product Marketing Manager to join our Solutions PMM function, driving how we package and position Miro's platform and core products for distinct customer segments, personas, or industries. This role requires a deep understanding of customer-centric marketing and the expertise to translate Miro's capabilities into compelling, differentiated solutions for specific buying groups and market segments.


You'll bridge the gap between Miro's product capabilities and real-world customer needs, developing solution-level strategies that drive adoption, engagement, and revenue growth across key market segments. This role offers significant autonomy to build scalable go-to-market approaches while working directly with senior leadership to expand Miro's market reach and competitive positioning.
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What you'll do

Drive deep customer and market understanding

through curiosity-driven research, uncovering insights about target personas, buying processes, competitive landscapes, and customer journeys across distinct segments including service providers, IT teams, and industry verticals

Develop differentiated solution positioning and messaging

that packages Miro's platform capabilities into compelling value propositions for specific customer segments, connecting product features to business outcomes that resonate with distinct buying groups

Build comprehensive segment-specific go-to-market strategies

with an end-to-end perspective, optimizing messaging and positioning throughout the full customer journey from awareness through retention while driving system-wide impact across marketing, sales, and customer success

Drive solution marketing campaigns and sales enablement

by partnering with cross-functional teams to execute full-funnel marketing campaigns, create targeted sales plays, and develop compelling case studies that demonstrate ROI for specific customer segments

Influence cross-functional alignment

without formal authority, driving decisions across product, sales, marketing, and customer success teams through data-driven insights and compelling storytelling that connects solutions to business outcomes
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What you'll need

5+ years of product marketing/generalist marketing experience

with proven success in segment-based or solution marketing, preferably in enterprise SaaS environments with both PLG and Sales-led go to market motions

T-shaped marketing skills

combining deep product marketing expertise (positioning, messaging, competitive intelligence) with broad understanding of demand generation, sales enablement, and customer lifecycle marketing

Multi-product or platform experience

with enterprise software, particularly in productivity, collaboration, or work management solutions, with demonstrated ability to package complex capabilities into clear customer value propositions

Specialized expertise

coming from or marketing to service providers (professional services firms, consultancies, agencies) or IT/enterprise technology buyers would be a strong plus for this role
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What's in it for you

Competitive equity package Health insurance for you and your family Corporate pension plan Lunch, snacks and drinks provided in the office Wellbeing benefit and WFH equipment allowance Annual learning and development allowance to grow your skills and career Opportunity to work for a globally diverse team
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About Miro

Miro is a visual workspace for innovation that enables distributed teams of any size to build the next big thing. The platform's infinite canvas enables teams to lead engaging workshops and meetings, design products, brainstorm ideas, and more. Miro, co-headquartered in San Francisco and Amsterdam, serves more than 90M users and 250,000 companies collaborate in the Innovation Workspace. Miro was founded in 2011 and currently has more than 1,600 employees in 13 hubs around the world.



We are a team of dreamers. We look for individuals who dream big, work hard, and above all stay humble. Collaboration is at the heart of what we do and through our work together we hope to create a supportive, welcoming, and innovative environment. We strive to play as a team to win the world and create a better version of ourselves every day. If this sounds like something that excites you, we want to hear from you!



Check out more about life at Miro:


Youtube: https://www.youtube.com/@lifeatmiro Blog: https://miro.com/careers/life-at-miro/all/ Instagram: https://www.instagram.com/mirohq/

At Miro, we strive to create and foster an environment of belonging and collaboration across cultural differences. Miro's mission -- Empower teams to create the next big thing -- is how we think about our product, people, and culture. We believe that creating big things requires diverse and inclusive teams. Diversity invites all talent with different demography, identities and styles to step in, and inclusion invites them to step closer together. Every day, we are working to build a more diverse Miro, cultivate a sense of belonging for future and current Mironeers around the world, and foster an environment where everyone can collaborate and embrace differences.

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