Job Description

Journey with us!

Combine your career goals and sense of adventure by joining our exciting team of employees Royal Caribbean Group is pleased to offer a competitive compensation and benefits package and excellent career development opportunities each offering unique ways to explore the world

About Us

Royal Caribbean Group is the world's largest cruise line having a record-breaking year and launching not one but TWO brand new ships in 2024 including a brand-new class of ship in Icon of the Seas! It couldn't be a more exciting time to join a global business that is blazing a trail in the travel industry right now



With our 3 brands Royal Caribbean International Celebrity Cruises & Silversea we have ships in South America Europe Asia Australia and several North American markets beyond our headquarters in Miami FL We cover the globe No matter where our guests want to go Royal Caribbean Group has a ship that can deliver a world-class vacation



At Royal Caribbean Group we never rest on our laurels; we constantly strive to improve our work and be at the forefront of the industry The work that we do is exciting challenging and innovative You get to work both independently and as part of a collaborative and dynamic international team We are passionate we are innovative and we are unstoppable

Position Summary:

We are now looking for a

Trade Marketing Lead

to implement develop and manage the comprehensive trade marketing plan across Europe Middle East and Africa set by the Head of Trade Marketing for Celebrity Cruises



Providing trade partners International Representatives and internal sales teams the campaign and trade sales and marketing tools needed to drive the Celebrity Cruises business in line with overall strategy and business objectives Ensuring maximum engagement and return on investment



Responsible for the day-to-day management and implementation of all trade marketing activities and communications managing creative and media agencies to develop and deliver impactful collateral Trade press POS tools ensuring new news offers and campaign information is distributed in a timely and relevant way

This position is based in Weybridge UK

Essential Duties and Responsibilities:

The duties below are the main duties & responsibilities however this job description in no way states or implies that these are the only duties to be performed by the employee Employees will be required to perform any other job-related duties assigned by their line manager or management

Trade engagement & commitment

Oversee the execution all Trade Marketing offline and online communications for UK Ireland Nordics and Germany ensuring fully on branddelivering maximum engagement and return on investment
Accountability of Celebrity Central trade web portal Ensuring site is maintained with relevant content including campaign information and company newsTo be the day to contact with our vendor to ensure smooth running of the site and working with the Head of Trade Marketing to implement future developments Develop and execute POS materials and collateral in line with trade strategy and commercial objectives
Responsibility of implementing and delivering the Celebrity Rewards (trade loyalty programme) annual engagement strategy Leading the incentives and communications plan ensuring maximum engagement through all trade channelsUsing data insights to provide recommendations for future planning
Implement and deliver trade incentives for Germany and Nordics marketsin partnership with local PR agencies where applicable

Execution

Effective execution of multi-channel engagement plans across UK Ireland and EMEA to deliver consumer promotional and targeted tactical campaigns including dedicated printed marketing collateral digital assets as well as the execution of targetedrevenue-driving marketing initiatives
To implement and execute bespoke campaigns and marketing support for key accounts and International Representativesproviding marketing strategic support when required and dedicated review of marketing plans and co-op executions To work with all areas of Marketing team to ensure that all trade communications are consistent and achieve cut through
To work with key commercial contacts within the trade press and Head of Trade Marketing to create and execute the trade media strategy including digital press ads sponsored editorial features competitions and partnership activityProvide post campaign analysis and recommendations
To build relationships and be a day-to-day contact for all relevant agencies: ie Trade press Creative and Media agenciesAttend regular Sales and Marketing meetings and keep up to date with consumer marketing plans and activities that can be leveraged for the Trade
Ensure all activity is measured and reported onanalysing the weekly stats and providing recommendations and insights to drive performance and cost efficiencies To identify new opportunities and recommendations to deliver improvements on key metrics

Support

Planattend and present in internal sales and marketing meetings
Planattend and present at key trade partner marketing meetings
Support with internal planningtrading and commercial meetings when required
Trade mediasponsorships - Assist with key trade media events
Assist with effective management and 'smart spending' of the total UK Ireland and EMEA Trade Marketing budgetsTo include monthly forecasting

Team & PERSONAL DEVELOPMENT:

Motivate train and develop the team in line with company guidelines ie succession plans121's and appraisals Assist team with daily prioritisation and provide clear timeline expectations Deliver the required employee engagement scores
Takes accountability for self-development completing all required trainingas well as those identified to support own needs and opportunities for personal growth

Financial Responsibilities:

Accurate monthly forecasting and reviewing that all monies are being properly invested and with a good return of investment

Key relationships

Total EMEA business Global Trade Communication and Marketing teams External agency partners Trade Media in relevant regions

Experience / Knowledge & Skills

Takes initiative

- understands what needs to be accomplished and proceeds within the accountabilities of the job

Influencing

- takes others on the journey with them and ability to persuades others

Planning -

Can formulate ideas related to the steps of achieving the objective

Problem Solving skills

- Can identify the problem think on their feet and address disputes and problems

Written/Language

- Clear and concise communication detailing the level of interest in formulating words that convey the meaning

Analytical

- logically analyses facts data and situations

Strong interpersonal skills

- confidence with dealing with internal and external partners

Organised

- Can place and maintain order in an environment and situation

Style

- Leads with integrity empathy and is self-aware

Persistent

- Is tenacious despite encountering setbacks and obstacles

Optimistic

- Believes the future will be positive and demonstrates a positive attitude in all situations

Enthusiastic

- Demonstrates passion enthusiasm and is eager and excited towards own goals and development of the team

Creativity

- has an eye for design

Flexible working hours and travel

Excellent attention to detail and accuracy

QUALIFICATIONS

Minimum 2 years B2B marketing experience Minimum 1 year team management experience - proven success in driving results through others Large matrix organisation experience preferable Previous experience in travel industry would be beneficial but not essential

We know there's a lot to consider

As you go through the application process our recruiters will be glad to provide guidance and more relevant details to answer any additional questions Thank you again for your interest in Royal Caribbean Group We'll hope to see you onboard soon!



It is the policy of the Company to ensure equal employment and promotion opportunity to qualified candidates without discrimination or harassment on the basis of race color religion sex age national origin disability sexual orientation sexuality gender identity or expression marital status or any other characteristic protected by law Royal Caribbean Group and each of its subsidiaries prohibit and will not tolerate discrimination or harassment





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