Job Description

A bit about us
Do you want to create a better world for animals?
At the RSPCA, we believe all animals deserve kindness and respect. Legacies are vital to making this happen - last year they contributed 89.7m to our work. With increasing challenges in this area, we're committed to inspiring more supporters to leave a gift in their Will, securing the long-term future of our mission.
We're looking for a Legacy Marketing Executive to join our dedicated Legacy Marketing team. This role is crucial in developing and delivering campaigns that grow legacy income and help us remain the charity of choice for gifts in Wills.

• Working Hours: 35 hours / Monday - Friday
• Employment type: Permanent.
• Hybrid Role: Your base will be at Horsham West Sussex - You will be working on a hybrid with 1 to 2 days per month at our Horsham office. The days determined would be discussed between yourself and your line manager.

It's important to us that you feel part of our team from the start. We like to keep in touch with regular check-ins and team meetings. There's always a teammate around for support or a quick chat. Are you ready to join our movement?
We think this role's going to be popular and are expecting to attract high interest so we strongly encourage early applications to avoid missing out - closing date is 1st October.
What a day might look like for you
Here at the RSPCA no two days are the same. As a Legacy Marketing Executive we've added a short summary of what a typical day might look like, for a full insight please refer to the attached job description.
Legacies are our largest income stream, but the market is challenging. This role plays a vital part in building our future pipeline of support, ensuring the RSPCA can continue to rescue, rehabilitate, and rehome animals for generations to come.

• Developing, project managing and optimising multiple direct marketing campaigns and supporter communications to drive legacy pledges.
• Managing day-to-day relationships with agencies, suppliers, and internal teams to ensure delivery of campaigns and achievement of KPIs.
• Working closely with colleagues in Donor Development on joint acquisition and stewardship activity, including telemarketing and dynamic content mailings.
• Supporting the rollout of tailored conversion and stewardship programmes, helping to overcome barriers to Will-making and growing the value of gifts.
• Contributing to strategic projects to optimise the Gifts in Wills and In Memory supporter journey and stewardship programmes.
• Monitoring and communicating campaign performance in-line with plans/against objectives, ensuring campaigns are delivered on time and to budget.

What you'll bring:

• Experience in project and campaign management, ideally within fundraising or marketing.
• Strong organisational skills, with the ability to manage complex, multi-faceted pieces of work.
• Highly motivated with ability to work on own initiative and problem-solve.
• Ability to develop new ideas and translate into action plans.
• Proven stakeholder management experience, including working across teams and with external agencies.
• Excellent written and verbal communication skills, with experience in supporter or customer-facing communications.
• High attention to detail.
• Numerate with strong evaluation and analytical skills to measure impact and optimise future campaigns, ideally with experience using data in marketing.
• A proactive, 'can do' attitude and the ability to work under pressure with resilience and determination.

Successful candidates for certain RSPCA roles will need to undergo a Disclosure and Barring Service (DBS) check.
Applicants must have the legal right to work in the UK - We are unable to sponsor visas at RSPCA
Final note from us & good luck with your application!
We want to ensure we do all we can to give you a positive candidate experience through our recruitment. Whilst we do try to give feedback where we can, sometimes due to receiving high levels of applications, this may not always be possible
We are building the future of a diverse Society, and our priority is to support animal welfare by finding people from all backgrounds who are committed to our mission. For this reason we actively encourage a wide diversity of applications - in particular from members of minority ethnic groups, and people with disabilities - as these candidates are currently under-represented at the RSPCA. Your transferable skills & lived experiences could make you a valuable addition to our RSPCA Family!
Should you need any support with your application or interview process please contact / 0300 123 0685.
Our mission is to ensure animals have a good life by rescuing and caring for those in need, by advocating on behalf of all animals and by inspiring everyone to treat them with compassion and respect

Skills Required