Job Description

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Key Information

Salary:

51,500

Hours per week

:

35 hours a week

Location:

Chelsea. This role is eligible for hybrid working, with a minimum of two days a week in the office.

Closing Date

:

27 July 2025

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Job Details

About the Role

We are seeking an experienced Legacy Marketing Manager to play a key role in shaping the future of our legacy marketing programme.



Legacy gifts are our single largest source of voluntary income, with significant potential for growth. To recognise this, we have secured additional investment to help us engage, inspire and acquire new legacy supporters through multi-channel marketing activities.



Working closely with the Heads of Fundraising Campaigns and Individual Giving, you will develop strategies to raise awareness of gifts in Wills, reach new audiences and develop new supporter journeys to engage new and existing legacy pledgers and prospects with our research.



As a creative, innovative and data-led marketeer, you will develop and deliver our legacy fundraising programme with the support of your direct reports - the Legacy Marketing and Legacy Stewardship Officers - and the Digital Marketing and Fundraising Communications teams.



You will also build important relationships with colleagues across the Development Office, including working with Philanthropy to promote legacy giving to their audiences.

Key Responsibilities

In this role, you will plan, manage and execute multi-channel campaigns across the marketing mix and work with your team to deliver exceptional campaigns and stewardship, to recruit, retain and engage our committed supporters.

You will:

Work with your Manager to devise and implement marketing and stewardship strategies to maximise legacy giving and engage with existing legacy pledgers. Be responsible for using data and insights to innovate and maximise our legacy marketing campaigns to targeted audiences, and to develop, test and analyse new activities. Deliver legacy marketing campaigns that are fully integrated and cover the full marketing media mix (potentially including TV, email, direct mail / door drop, paid digital, events). Create inspiring copy and ensure that all campaigns, publications and materials fall within our tone of voice and brand guidelines. Undertake project management responsibilities required for the successful and timely delivery of multiple channel campaigns, in line with agreed strategies and annual plans. Be responsible for managing and the personal development of your team, to deliver their campaigns and activities, to agreed objectives and KPIs. Manage relationships with external agencies and suppliers to ensure the effective and timely delivery of campaigns and stewardship Develop new supporter journeys, tailored communications and events - to ensure legacy pledgers feel valued and stay engaged with our research.

About You

You'll be passionate about using your experience in fundraising and marketing to make a difference to the lives of people with cancer, by creating inspiring multi-channel marketing campaigns that effectively raise consideration for legacy giving and uncover new legacy prospects and legacy pledgers.

To be successful, you'll need:

Proven experience of managing multi-channel marketing campaigns and legacy fundraising Proven experience of delivering offline and online marketing campaigns Experience of leading and motivating internal and external stakeholders Experience in monitoring, evaluating and analysing complex campaigns to improve performance and manage expenditure budgets Experience of developing and implementing supporter journeys across multiple channels Experience of writing inspiring copy and commissioning offline and online creative work Knowledge of fundraising laws, regulations, and best practices in the UK

What We Offer

A supportive and collaborative working environment. Opportunities for professional development and career progression. Competitive salary and pension

Directorate Information

The Development Office Directorate is responsible for fundraising and philanthropic income across the ICR, maximising support from major donors, individuals, trusts, corporates, charity partners and events. We have a proud track record of performing at a consistently high-level, raising millions every year.


This role is part of the Fundraising Campaigns and Individual Giving team, who are focused on raising funds through individual giving, gifts in Wills and sports and challenge events. Join our team in this exciting new role to help make the discoveries that are so urgently needed to improve cancer patients' lives.



We encourage all applicants to access the job pack attached for more detailed information regarding this role, but for an informal discussion about the role please contact Catherine Graham (catherine.graham@icr.ac.uk) or Jenny Seymour (jenny.seymour@icr.ac.uk), Heads of Fundraising Campaigns and Individual Giving.

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About The Institute of Cancer Research

Why work for us?

As a member of staff, you'll have exclusive access to a range of staff benefits.



The ICR is committed to supporting overseas applicants applying for roles, please click here to find out further information.



The Institute of Cancer Research, London, is one of the world's most influential cancer research institutes, with an outstanding record of achievement dating back more than 100 years. Further information about working at the ICR can be found here.

At the Institute of Cancer Research, we champion diversity as we believe it fuels innovation and drives impactful research. We welcome applicants from all walks of life, valuing diverse perspectives that enrich our work.

Don't let a checklist of qualifications hold you back - if you're passionate about the role, we want to hear from you. Your unique experiences and backgrounds contribute to the richness of our team. We are committed to being an equal opportunity for all, regardless of ethnicity, gender, age, sexual orientation, disability, or any other dimension of diversity. Join us in creating an inclusive environment where everyone's voice is heard and valued.