Job Description

About the role

We have an exciting opportunity for an individual to join our Liverpool FC team as a LFCW Growth & Engagement Manager.


This role focuses on shaping and delivering the long-term strategy for LFC Women, including defining KPIs and aligning departmental plans. Responsibilities include co-owning the LFCW P&L, managing budget allocation to optimise matchday sales, and contributing to governance, commercial planning, and stakeholder engagement. The position also supports cross-functional initiatives, prepares board materials, and acts as a subject matter expert on women's football across the club.

What will you be doing?

Support the Executive Lead and VP of Strategy in developing and implementing LFC Women's long-term strategy, including defining KPIs to measure success. Co-own the LFCW P&L, managing budget allocation to drive sustainable matchday growth. Collaborate with departmental leads to create annual plans and KPIs aligned with strategic goals. Advise senior leadership on WSL governance, including preparation for shareholder meetings. Prepare briefing materials and updates for internal LFCW Board meetings. Act as a subject matter expert on women's football, supporting Partnerships with insights on LFCW, the WSL, and the wider game. Support the Matchday Experience team in developing initiatives to enhance experiences at St Helens and Anfield. Provide strategic insights and data to support commercial initiatives related to LFCW. Partner with Ticketing and Hospitality to model and develop new products and services. Collaborate with departments to build interest at St Helens and grow the LFCW fanbase. Shape grassroots engagement strategies to foster local interest and support for LFCW. Strengthen relationships with LFCW supporter groups and the Supporters Board in partnership with the Supporter Liaison Officer and Director of Fan Engagement.

Who are we looking for?

We're looking for a candidate with a background in football, sport, or entertainment, or demonstrable experience contributing to initiatives within these sectors. You'll bring a strong track record of developing and executing strategic initiatives that align with organisational goals, using data and insights to inform decisions and drive continuous improvement. You'll be confident preparing board-level materials and presenting to senior leadership, with excellent written and verbal communication skills. You'll have a proven ability to build strong relationships with internal and external stakeholders, and a history of driving growth across products, channels, or services. Experience managing budgets, supporting transformation programmes, and applying structured approaches in complex situations is desirable. You'll also bring sound judgement, critical thinking, and a solid understanding of the women's football landscape--including governance, fan engagement, and commercial opportunities. Most importantly, you'll be passionate about advancing women's sport and committed to delivering meaningful impact across the club and community.

Why should you apply?

This is a full-time permanent role working35hours per week. Your main base will be our Chapel Street Office.


To reward your hard work and commitment we offer a competitive salary, 25 days holiday (plus 8 bank holidays and the option to purchase up to an additional 5 days) and a contributory pension scheme.


You will have access to our benefits kit bag where you can get high street discounts, and a selection of benefit schemes you can join. There are opportunities to get involved with volunteering through our LFC Foundation to give back to the local community.


At Liverpool Football Club, we have an unwavering commitment to equality, diversity and inclusion and are always looking to making a positive difference in the communities that we operate within. We are proud of our achievements in this area; maintaining the Premier League Equality Standard Advanced Level, becoming a founding signatory of the Football Association's Football Leadership Diversity Code and being recognised as a leader in this important area on and off the pitch. We take our responsibilities in this area seriously and through the work being done across the club, we are committed to increasing the diversity of our people and becoming an increasingly inclusive workplace for all. We are committed to hiring great people representative of diverse backgrounds, perspectives, and skills across our entire business. If you share our enthusiasm and passion for inclusivity, then we want to hear from you.


Liverpool FC is committed to safeguarding and promoting the welfare of children and vulnerable adults and expects all Colleagues and Volunteers to share this commitment.



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