Job Description

Contractual hours

35

Job category/type

Marketing and Communications

Date posted

25/09/2025

Job reference

REQ000038



Contract: Permanent

COMPANY BACKGROUND

London Spirit is a professional cricket franchise competing in The Hundred, England and Wales Cricket Board's (ECB) ground-breaking 100-ball competition. Based at the iconic Lord's Cricket Ground, the team embodies both the historic prestige of the Marylebone Cricket Club (MCC) and the innovation of modern sport. Following the ECB's 2024-25 sale process, the franchise has entered a new chapter with an ownership structure that brings together the MCC with a consortium of global business leaders. This partnership creates a unique platform for London Spirit to expand its international profile, accelerate digital fan engagement, and position itself as a leading global sports brand.

DIMENSIONS OF ROLE

Normal working hours will be 09.00 to 17.00, Monday to Friday (inclusive), including one-hour unpaid lunch on each day worked; making a total of 35 working hours per week.

KEY PURPOSE OF ROLE

The London Spirit Marketing Manager will be responsible for planning, coordinating and delivering integrated marketing campaigns that drive ticket sales, audience growth and fan engagement for the franchise. This is a hands-on role requiring a strong skillset across the full marketing mix, from paid media and CRM to content, digital, social and in-ground activations. Acting as the central project lead, the Marketing Manager will manage timelines, budgets and stakeholders to ensure campaigns are delivered on time, on brand and to maximum commercial effect. Working closely with colleagues across MCC, The Hundred and external partners, the role will balance creativity with planning, ensuring London Spirit's marketing activity is both innovative and operationally excellent.

KEY TASKS AND ACCOUNTABILITIES

Lead the planning, coordination and delivery of integrated marketing campaigns across the full London Spirit season - from player announcements and kit launches to ticketing and matchday activations. Manage projects end-to-end, creating clear campaign plans, timelines, budgets and stakeholder communications to ensure smooth and efficient delivery. Oversee multi-channel execution across CRM, paid media, content, social, website and in-ground, ensuring activity is joined-up, insight-led and commercially effective. Develop and manage CRM journeys to grow the Spirit fanbase and maximise engagement through targeted, personalised communication. Work with creative, content and production teams to deliver standout assets and storytelling that bring the Spirit brand and players to life. Act as the main point of contact for agencies, freelancers and suppliers, ensuring work is delivered to brief, on time and on budget. Collaborate with cross-functional teams at MCC and The Hundred - including Commercial, Ticketing, Digital, Membership, Retail and Communications - to align and amplify campaign activity. Track, report and analyse campaign performance, making clear recommendations to optimise effectiveness and return on investment. Manage matchday marketing operations and activations, ensuring fans enjoy a seamless, engaging and memorable experience. Support, mentor and guide junior team members, fostering a collaborative, organised and high-performing working environment.




This job profile is not an exhaustive or definitive list of all possible job responsibilities, tasks, and duties. The responsibilities, tasks and duties of the jobholder might differ from those outlined in the job profile and duties might be amended as the job evolves in light of the needs of the business and/or at the discretion of management.

VARIATIONS OF JOB RELATING TO MAJOR MATCHES

Attendance at all major match-days, including weekends, as required. Any other duties, whether in the Department or elsewhere around the Ground, as required.

PERSON SPECIFICATIONS - SKILLS, EXPERIENCE AND QUALIFICATIONS

Proven experience in planning and delivering integrated marketing campaigns across the full marketing mix (paid media, CRM, content, social, digital and in-ground activations). Strong project management skills with the ability to create clear plans, manage budgets, oversee multiple stakeholders and deliver to tight deadlines. Experience working with agencies, freelancers and suppliers, ensuring effective briefing, management and delivery. Experience working within a sports team, franchise, rights holder or major event environment, with a track record of growing audiences, driving ticket sales and building fan engagement. Ability to analyse data and campaign performance, using insight to inform planning, segmentation, optimisation and reporting. Strong copywriting and communication skills, with the ability to adapt messaging for different channels and audiences. Highly organised, detail-oriented and able to manage multiple projects simultaneously. Collaborative team player with strong interpersonal skills, able to influence and inspire colleagues, agencies and partners. A proactive, creative and commercially minded self-starter with a focus on results. A passion for sport and an understanding of cricket, with the ability to connect with fans and bring the London Spirit brand to life.




MCC is committed to being an equal opportunity employer. All qualified applicants will receive consideration without regard to race, colour, sexual orientation, gender identity, disability, national origin, religion, sex, and or other legally protected status. If you have any particular requirements in respect of the recruitment or interview process, please mention this in a covering email.

We reserve the right to close this vacancy early if we receive sufficient applications for the role. Therefore, if you are interested, please submit your application as early as possible.