Job Description

Lottery Fundraiser



Salary 30,414 Full Time Equivalent (actual salary 18,248.40)

Hours 22.5 hours per week including regular evenings and weekends

Contract Permanent

Responsible to Individual Giving Manager

Accountable to Head of Fundraising, Communications & Marketing

Overgate Hospice is an independent charity with a mission to ensure that patients and those close to them live with the best possible quality of life. This is enabled by provision of the highest standard of compassionate and evidence-based specialist palliative and end of life care for adults in Calderdale who have active, progressive life limiting illness.

However, the current constraints of our ageing facilities are making this more difficult than ever. Our ambitious redevelopment plans to modernise and expand our existing facilities will transform the environment in which we care for our patients, as well as meaning we can care for more people who need us. In April 2024, Overgate Hospice launched a capital campaign to raise the funds needed to make these transformational plans become a reality. Construction work is underway, and we look forward to opening our new Inpatient Unit in Spring 2026, followed by our new Day Hospice in Autumn 2026.

Job Summary

As the Lottery Fundraiser, you will develop and implement strategies to maximize lottery income for Overgate Hospice. Acting as the main contact for Sterling, you will ensure effective collaboration and adherence to contracts. You will create marketing plans to attract new players and retain existing ones, sharing the impact of their support through storytelling and social media. Additionally, you will enhance the Overgate Hospice Lottery brand, ensure the lottery's presence at all Hospice events, and produce effective marketing materials.

You will recruit and manage volunteers to promote the lottery within the community and work with the Fundraising Admin Team to address queries. By connecting with Lottery Fundraisers at other Hospices, you will explore growth opportunities and monitor player numbers and compliance measures. Supporting the Individual Giving Manager, you will develop the annual lottery budget and contribute to other fundraising activities. As part of the Income Generation team, you will share insights and knowledge to enhance overall fundraising efforts.

Minimum Qualifications / Experience Required

At least 2 years' experience in a fundraising role or customer relationship role.

Educated to GCSE level or equivalent experience.

Duties and Responsibilities

Responsibility for the delivery of the lottery strategy to maximise lottery income for Overgate Hospice.

Act as the main contact for Sterling, ensuring an effective working relationship and monitoring service against the agreed contract.

Deliver a programme of stewardship activities focussing on retention of existing lottery players.

Further develop the Overgate Hospice Lottery brand, producing a bank of effective marketing assets

Review and implement the lottery marketing plan aimed at gaining new lottery players, focussing both on existing Hospice supporters and acquiring new people to the hospice supporter base.

Ensure lottery players are thanked appropriately, sharing the impact of their support on the local community through storytelling and social media.

Work with the wider Fundraising Team to promote the lottery, specifically targeting corporate and community audiences.

Ensure the lottery is represented at all Hospice events and all hospice retail sites.

Recruit and manage a team of dedicated lottery volunteers to support the promotion of the Hospice lottery in the community.

Work with the Fundraising Admin Team to respond to lottery queries and enquiries.

Develop working relationships with Lottery Fundraisers at other Hospice's to gain further understanding and knowledge and identify further opportunities for growth.

Working with the Individual Giving Manager, track player numbers, cancellation data and income, and produce monthly reports, identifying any trends and concerns accordingly.

Keep ahead of latest trends and best practice across the sector, reviewing other lottery's marketing activities and identifying opportunities.

Develop a strong understanding of all gambling laws relating to fundraising lotteries. Complete regular checks to ensure all relevant compliance measures are in place and adhered to.

Explore the use of canvassers to generate addition income.

Regularly review and improve all written communication templates relating to the Overgate Lottery including welcome letters for new players, payment reminders and cancellation acknowledgements.

Work with the Individual Giving Manager to develop the annual lottery budget. Monitor these budgets throughout the year, maximising income generation opportunities and addressing any concerns promptly.

Improve supporter journeys for all lottery players, ensuring they receive the best possible experience. Record these improved supporter journeys appropriately in line with team process templates and ensure all communications with supporters are accurately recorded in the Donorflex database.

Ensure that volunteers are appropriately recruited, engaged, managed, and supported, recognising that utilising volunteers helps reduce costs for the Hospice. Provide guidance and resources to help volunteers contribute effectively to fundraising efforts and organisational goals.

Provide support to the Individual Giving Manager with other fundraising activities as needed. Collaborate closely to ensure all individual giving fundraising efforts are well-coordinated and effective.

Be an active and supportive member of the wider Income Generation team. Share insights, skills, and knowledge to enhance all income generation activities.

As part of this role, you will be required to engage in manual handling tasks, including lifting, carrying, and setting up equipment for events and fundraising activities. The role may also require standing for extended periods during events and activities. Training and guidance on safe manual handling practices will be provided to ensure your safety and wellbeing.

Fundraising Team Duties and Responsibilities

Income Generation

Collaborate with the team to meet and surpass the fundraising team target.

Regularly review and report progress on team and individual fundraising goals.

Process financial donations efficiently and accurately.

Maintain meticulous records of all donations, including monetary and in-kind gifts.

Encourage participation in the Gift Aid scheme.

Ensure Gift Aid declarations are correctly recorded and stored.

Maintain comprehensive and up-to-date records for each fundraising initiative.

Use the fundraising Donorflex system to track and manage supporter details and donations.

Monitor and evaluate the performance of all fundraising events and community activities.

Provide regular reports and analysis on the effectiveness of fundraising efforts.

Ensure all fundraising activities are carried out in line with the Hospice's Income Generation policy.

Supporter Engagement

Deliver professional and courteous customer service that aligns with the Hospice's values.

Ensure a positive experience for all donors, supporters, and volunteers.

Actively support and promote Hospice events, campaigns, and awareness initiatives.

Develop and nurture relationships with supporters, volunteers, and community partners.

Represent the Hospice in the community to enhance its profile and gain support.

Promote the charity's role and impact within the community through various channels.

Engage with local businesses, groups, and individuals to encourage support and involvement.

Accept and process donations with professionalism and gratitude.

Ensure all interactions with donors are handled politely and respectfully.

Utilise the Donorflex system to ensure accurate recording and maintenance of supporter information.

Regularly update supporter records to reflect their latest interactions and contributions.

Compliance and Improvement

Comply with all relevant legal frameworks and guidelines, including those set by the Institute of Fundraising, Charity Commission, Hospice Income Generation Network, Charity Retail Association, and Volunteering England.

Stay informed about changes in legislation and best practices in fundraising.

Conduct thorough risk assessments for each fundraising activity.

Ensure all legislative and safety practices are followed to mitigate risks associated with fundraising events.

Ensure all fundraising activities are in line with the Code of Fundraising Practice.

Stay familiar with and adhere to the principles and guidelines outlined in the Code of Fundraising Practice.

Participate in training and development opportunities to enhance fundraising skills and knowledge.

Engage in research to identify new fundraising trends and activities.

Maintain high ethical standards in all fundraising activities.

Ensure transparency and accountability in all interactions with donors and supporters.

Flexibility and Commitment

Work regular evenings and weekends to support the team's fundraising activities and provide exceptional customer service to our supporters.

Maintain a high level of commitment to the Hospice's mission and values, even during demanding periods.

Attend selected Hospice fundraising events, working as an active team member to deliver exceptional supporter experiences.

Undertake any other duties as reasonably requested by your Line Manager to support the fundraising team's objectives.

As part of this role, you will be required to engage in manual handling tasks, including lifting, carrying, and setting up equipment for events and fundraising activities. The role may also require standing for extended periods during events and activities. Training and guidance on safe manual handling practices will be provided to ensure your safety and wellbeing.

Overgate General Duties and Responsibilities

All employees must maintain a safe working environment in accordance with Overgate Hospices Health and Safety policies & abide by the Health and Safety at Work Act (1974)

All employees must undertake relevant mandatory training.

All employees must comply with all Hospice policies and procedures and always maintain strict confidentiality within the guidelines of the General Data Protection Regulations.

All employees must adhere to the Hospice's Standards of Behaviour Framework and Values in all aspects of their work.

This job description is not exhaustive and will be subject to periodic review. The employer and the employee share responsibility to review and amend it as appropriate.

Safeguarding Children and Adults at Risk

All Hospice staff are required to act in such a way that at all times safeguards the health and well-being of children and adults at risk. Familiarisation with and adherence to the Hospice safeguarding policies is an essential requirement of all employees as is participation in related mandatory/statutory training.

Valuing Equality, Diversity and Inclusion

All employees should perform their duties in accordance with the values and principles of valuing equality, diversity and inclusion. It is the responsibility of all employees to support the Hospice vision of promoting a positive attitude to equality, diversity and inclusion of opportunity, to promote inclusion, eliminate discrimination and disadvantage in service delivery and employment, and to manage, support or comply through the implementation of the Hospice's Equal Opportunities Policy.

PERSON SPECIFICATION

Qualifications & Training

Essential

A good standard of general education

Educated to GCSE level or equivalent experience

A full UK driving licence and use of own car

Desirable

Fundraising Qualification

Experience & Knowledge

Essential

At least 2 years' experience in a fundraising or customer relationship role

Experience of working in a busy office environment

Experience of working to timescales and deadlines

Experience of representing an organisation in a professional manner

Desirable

Experience using fundraising computer packages, e.g., Donorflex

Experience of managing a budget

Experience of managing volunteers

Skills in analysing data and generating reports

Communication Skills

Essential

Strong verbal and written communication

Ability to clearly convey the charity's message to different audiences

Excellent telephone manner

Excellent interpersonal skills

Professional Skills

Essential

Commitment to providing high-quality, professional service.

Ability to build and maintain positive relationships with donors, supporters, and volunteers

Excellent organisational and planning skills

Ability to manage multiple tasks and prioritise effectively

Careful attention to detail in processing donations and maintaining records

Ensuring accuracy in all administrative tasks

Competent in Microsoft Office (Word, Excel, PowerPoint)

Ability to manage budgets and financial records accurately

Desirable

Ability to conduct thorough risk assessments for fundraising activities

Knowledge of legal and safety practices for fundraising activities and events

Understanding of financial principles related to fundraising and donation processing

Personal Attributes

Essential

High ethical standards and integrity in all fundraising activities

Commitment to transparency and accountability

Ability to effectively promote the charity's role and impact in the community

Skills in engaging local businesses, groups, and individuals to encourage support

Ability to adapt to changing circumstances and new challenges

Willingness to undertake various tasks as reasonably requested by the Line Manager

Ability to handle emotionally challenging situations with compassion and sensitivity

Capable of interacting with service users and recently bereaved individuals in a supportive manner

Commitment to personal and professional growth

Willingness to participate in training and development opportunities

Ability to develop new and innovative fundraising ideas

Creative thinking to solve problems and overcome challenges in fundraising

Self-motivated to devise and implement marketing plans

Ability to inspire others through excellent communication

Ability to maintain confidentiality

Ability to work flexible, occasionally unsocial, hours

Job Types: Part-time, Permanent

Pay: 18,248.40 per year

Benefits:

Canteen Company pension Life insurance On-site parking
Experience:

Fundraising: 2 years (required)
Work Location: In person