Netflix is one of the world's leading entertainment services, with over 300 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.
The Brand Partnerships team collaborates with external partners and internal cross-functional teams to create compelling campaigns, activations, sponsorships, and innovative solutions. As part of our overall marketing efforts, we partner with admired consumer brands to promote our titles and fuel fandom with creative marketing campaigns that drive outsized conversation, creating more ways for fans to connect with the content and IP that they love. Since the launch of Netflix Ads in late 2022, we have continued to innovate our partnership offering, developing new intersectional solutions for brands to get closer to, and integrate with our culture definition content and IP whilst continuing to provide a best-in-class experience to our members and ad tier subscribers.
Examples of the work created by this group can be found here
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