Job Description

Key Responsibilities:

Content Creation

Manage brand accounts (RED/Xiaohongshu, WeChat Official Account) by producing high-quality, platform-native content (graphics, short videos, posters). Create engaging promotional materials, including: Viral RED/Xiaohongshu posts (must understand emoji/hashtag best practices) Industry-focused WeChat articles (exceptional Chinese copywriting skills required) Basic video editing (CapCut/Premiere Pro) & graphic design (Canva/Photoshop) Develop monthly content calendars to align with brand voice and posting frequency.

Data-Driven Optimization

Monitor RED/Xiaohongshu ad ROI (key metrics: lead conversion rate, cost-per-engagement, CPM). Submit weekly performance reports, including: Ad group comparisons Reverse-engineering of high-performing content Quickly adjust strategies based on data insights.

Cross-Team Collaboration

Support Sales with client-facing materials (PPT decks, product brochures, etc.).

Required Skills:

Proficiency in RED/Xiaohongshu Ads Manager, Canva, and basic video editing tools. Bilingual copywriting (English & Chinese). Strong grasp of social media trends. Experience in tutoring/ relevant industry is highly advantageous
Job Type: Part-time

Pay: 12.21 per hour

Benefits:

Casual dress Referral programme
Schedule:

Day shift Monday to Friday
Ability to commute/relocate:

Manchester M1: reliably commute or plan to relocate before starting work (preferred)
Education:

Bachelor's (required)
Language:

Mandarin (required)
Work authorisation:

United Kingdom (required)
Work Location: In person

Application deadline: 15/08/2025