As part of the CDMO (Chief Digital Marketing Officer) team at L'Oreal UK & Ireland, the CMI (Consumer & Market Insights) team works with all divisions (Consumer Products, Luxe, Active Cosmetics, Professional Products). Their mission is to leverage market and consumer insights to drive sustainable and ethical growth for L'Oreal and its clients, creating a competitive advantage.
A DAY IN THE LIFE
Reporting to the Head of Market Insights, the Market Insights Manager is primarily responsible for supporting various business functions (marketing, sales, e-commerce, media, etc.) in managing the performance of categories, competitors, and our brands, and identifying growth opportunities for L'Oreal within the UK market.
Analysing data from distributor and consumer panels to understand the UK market (group performance, competition, etc.), including key retailers and consumer trends specific to the region.
Translating data analysis into decision-making tools for teams and top management, developing relevant recommendations and action plans tailored to the UK market.
Addressing ad-hoc requests by providing detailed analyses that meet the needs of different business functions, acting as a key partner to business teams across the UK.
Building expertise on data from the UK Health & Beauty market and developing a combination of technical skills and market knowledge specific to the region. Demonstrating autonomy in learning methods, data consolidation tools, and dashboarding, with the support of external partners for technical aspects.
Working on data management and data analytics projects in conjunction with IT teams to ensure optimal UK market coverage and automate analyses.
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