to support our business in understanding market trends, customer behaviour, and competitive landscapes. The ideal candidate will have a strong analytical mindset, excellent communication skills, and a passion for transforming data into actionable insights that drive strategic decisions.
Key Responsibilities
Conduct comprehensive
market analysis
, including industry trends, customer segmentation, and competitor benchmarking.
Design and implement
quantitative and qualitative research projects
(surveys, interviews, focus groups, data analysis).
Prepare detailed
market research reports
, presentations, and insights dashboards.
Identify emerging market opportunities and potential business risks.
Support product development and marketing teams with
data-driven recommendations
.
Evaluate the effectiveness of marketing campaigns using key performance metrics.
Collaborate with senior management to align research outcomes with business strategy.
Required Skills and Qualifications
Bachelor's or Master's degree in
Marketing, Business, Economics, Statistics
, or related field.
Proven experience (2+ years) as a
Market Research Analyst, Consultant, or Business Analyst
.
Proficiency with
data analysis tools
(e.g., Excel, SPSS, Power BI, Tableau, Google Analytics).
Job Type: Full-time
Pay: 28,420.00-41,500.00 per year
Work Location: In person
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